The Internet has provided the most effective way to advertise products and services. Through SEO practices, businesses are able to gain a much wider client base than was ever possible before. Local search engine optimization takes this marketing potential even further. With local SEO, search engine users are provided with more relevant results and your marketing potential is augmented tremendously.
While we provide all types of SEO, local SEO is our specialty at Best Marketing NYC, Inc. We define local by businesses that have clients actually come into their location.
Get My Business to the Top of Google with Local Search Engine Optimization!
Local SEO involves the techniques used in traditional SEO practices while implementing new advantages that will increase your company’s ranking in major search engines such as Google, Yahoo and Bing. For instance, local SEO involves business citations that will include your company name, phone number, and address that search engines will distinguish from non-local online businesses. Whenever someone searches for a business in a location using a city, town, zip code , etc. search engines will provide local results first.
You can see in the pictures below the difference in search engine results for a search for “back surgery” vs. “back surgery los angeles”. In the first example, the local results are not displayed. In the second example the local results show up first before the other organic results. (click pictures to enlarge)
It is important that your keywords are targeted to those looking for your services or products. Search engines main purpose is to strive to provide their customers with the most desired results possible. Internet search engines are designed to increase search engine ranking when the results provide the most relevant information. The more relevant information in the form of keywords, phrases, photos, business location pictures, and videos you input, the higher your search engine ranking will become. This is true for all searches including local searches.
We work with our clients to provide the best use of keywords and key phrases as well as making your business stand out in local searches.
There are a number of other factors that will boost your company’s online visibility through local search engine optimization. To save time and to get the most effective marketing results, many business owners opt to hire professional SEO specialists. We are experts in this field and guarantee you a top spot in search engine results or you don’t pay!
There is Less Competition with Local Search Engine Optimization
With local SEO marketing, you will have less online competitors. People in your region will find your companies first before having to sift through a variety of similar businesses. You can further decrease your competition by making sure that your SEO practices are more streamlined and consistent than those of your competitors. We assure you that we will achieve this.
We will maximize your visibility on the Internet by closely tracking real-time search results (analytics). We will then know the most effective ways to adjust keywords and phrases in order to increase your online presence. Over time, your local SEO marketing will become more effective as we track what is producing results and what isn’t, and then adjust accordingly. Eventually, you will be able to increase to the top ranks in major search engines, usually pretty quickly. As a result, your profit potential will increase dramatically.
With hyper-targeted Internet traffic, your company will be in line with the most advanced marketing practices. Localization has become a primary marketing component used in major search engines such as Google, Yahoo and Bing. Local SEO will significantly affect search results. For instance, if a person is in Manhattan searching for an Italian restaurant, their results will lead them to local Manhattan-based Italian restaurants. To create such targeted searches, it is imperative to create appropriate content and link connectivity. This is our expertise.
Local SEO is effective marketing for any business that clients come to their location. You will effectively beat out your competition by being at the top of the local search results, attracting clients to your location based on regions people search. Localization content strategy will help you to highlight your business on a micro level, city level or state level. As a result, your website will gain exposure among clients who are specifically seeking the services or products you offer.