The Importance Of Understanding SEO For Doctors

doctorAs a medical professional, the last thing that you need to worry about is how to get your clinic, practice, and office information out to the general public. However, more and more the importance of online marketing, and having your website show up in the top of the organic search engine rankings, is becoming a part of doing business.

This is where we can help. We understand SEO for doctors and healthcare providers, and how changing some of the terms and the structure of a website can make a very big difference in how easily your patients can locate your practice.

To understanding the importance of SEO for doctors, or any healthcare providers, let’s break it down into basics.

What is SEO for Doctors and Why Does it Matter?

SEO or Search Engine Optimization is not a new concept. It has, however, evolved over time from simply using a specific number of keywords in a percentage on a page to integrating top quality content, the use of specific tags and descriptions, and a range of other different factors.

doctorThese different factors include titles, links, what words are used in the links, and the reputation of the links selected for the website. Each search engine uses these factors in specific algorithms to search each website, and each page within a website, to develop a list of most relevant websites by search terms.

The higher your website ranks, the more likely it is to be seen by the people you want to learn about your medical practice. Each person clicking on your website from those search engine rankings helps to boost your ranking just a bit more, which is why traffic to your website through SEO for doctors is so critical.

Organic Search Engine Rankings and SEO

Whenever you search for something using a search engine, you enter what are known as search terms. Those terms are matched by search engines to specific words on specific pages on all websites across the internet.

Those webpages that are ranked highest, which is established through complicated algorithms that include keywords, unique content, page visits, and other factors, show up at the top of the list. This is known as the organic search engine results, and they are completely free and cannot be influenced by any paid advertising.

The Challenge

We take the challenge out of developing your website for optimal SEO for doctors and healthcare providers. We will carefully analyze the keywords your current patients and new patients are using to find services similar to yours. We will also review your website for links, connect to your social media platforms, and also integrate your other online marketing programs to support your SEO program.

With our experience in SEO for doctors, we know how to boost your visibility online using proven, credible, and completely ethical techniques. While SEO is not a quick fix, you will see your ranking in search engine results move up, and you will see an increase in traffic to your website.

We are here to talk to you about how we can help get you the online visibility you need in search engines. To get started with your new SEO for doctors contact us today for an appointment with the most experienced, professional and results-driven marketing company in NYC.

What is SEO, Search Engine Optimization

SEO in NYC | What is Search Engine Optimization?

best-seo-consultant-nyc-common-seo-questions-01Modern businesses looking to grow need to have a solid online presence. And, at the center of that is SEO in NYC. It’s three simple words that can have a lasting impact. So, keep reading to learn more:

What is SEO?

SEO stands for search engine optimization. Search engine optimization is the process of formatting digital content to be more agreeable to search engine algorithms. Over time, your efforts earn you higher search engine rankings for online inquiries pertaining to your product or service.

Why is SEO Important?

So many markets are over-saturated nowadays. So, you need a way to stand out in the crows. Ranking high in searching engine results for pre-determined keywords and phrases can do just that. When your website is lost in the World Wide Web, how can you expect people to find you? As you optimize your website and fresh content, you increase the chances of your business being found by ideal customers.

What are the Benefits of SEO?

search-engine-optimization-consultant-business-02SEO can really pay off for your business. With higher rankings comes an array of benefits. You can earn more trust by establishing a better ranking. You’ll also increase your website traffic because 70% of online users are more likely to click the first three listing and not even go past the first 10. Ultimately, this’ll mean more business for your company. A great online ranking shows that your business is legitimate. And, it really speaks volumes to potential customers nowadays.

Does SEO Include Online Ads?

Search engine optimization is an organic means of earning your website a higher online ranking. So, while online ads are a form of digital marketing, they are not a method for SEO. This is because you do not need to invest or bid money for a higher ranking with SEO. All you need to invest is time.

How Long Will it Take for My Website to Rank?

The timeframe to start ranking better in search engine results is different for everyone. Typically, it can take anywhere from three to six months to start seeing moves begin to happen. But, it also depends on where you’re starting with optimization, what your vertical is, and several other factors. So, patience is encouraged when working with SEO.

Is Your Business in Need of SEO in NYC?

Make your mark online. If you’re looking to drum up more business online, you need SEO in NYC. Together, we can create an effective strategy for your company.

Contact us today to schedule a free SEO consultation.

Local SEO for NYC Companies

NYC Local SEO Company | Keyword Bidding with Google Ads

local-small-business-marketing-agency-specialist-consultants-nyc-ny-nj-ct-tri-state-02Online advertising is the bread and butter of marketing right now. But, Google Ads isn’t always so easy to navigate. That’s why it’s so great to work with a reputable NYC local SEO company. Here are the basics of keyword bidding with Google Ads to help you better understand the mechanics:

What is Google Ads?

top-nyc-marketing-company-create-manage-google-adwords-ads-campaigns-strategy-03Formerly known as Google AdWords, Google Ads is an online advertising system created by Google. Businesses and people are able to pay to get their ads displayed throughout Google’s ad network, including within search results.

What are Keywords?

Keywords are topics made up of a words or phrase. They are easy for online users to search these keywords and find relevant search results. Businesses are able to target these keywords and place bids for a higher ranking ad placement in search results.

How to Bid on Keywords

So, you’re ready to bid on keywords and get your ads at the top of results pages. Keywords have a list of components that make them valuable as denoted by their quality score. This includes the bid, click-through-rate, landing page experience, and relevance. These are what you’ll manage to make sure your keywords are as successful as possible. Here is how to use that information to make bids in less than 10 steps:

  1. how-get-my-business-shown-google-search-results-small-consultant-agency-marketing-nyc-ny-nj-01Start by downloading a week’s report for data.
  2. Using active keywords, create a spreadsheet containing rows A-G, labeled “Week,” “Keyword,” “Campaign,” “Ad Group,” “Status,” “Max. CPC,” “Avg. Position,” “Search Impr. Share,” and “Search Lost IS (Rank)”.
  3. Use the following equation in row 2, column J to see which keywords ranking at 1.4 or 1.6. This will only leave ranking 1.5: =IF(OR((AND(EXACT(B2,B3),OR(G3=1.4,G3=1.5,G3=1.6))),OR(G2=14,G2=1.5,G2=1.6)), “skip”)
  4. Delete the “skip” rows and column J. Also, delete any keywords outside of the current week and with an average position of 0.
  5. Viewing only an average position of 1-1.3, delete keywords with a rank higher then 10%.
  6. Multiply the cost-per-click bid by a value between .9 -1.3, with the goal of getting 1.5.
  7. Make sure the CPC is less than the first page bid and the “Search Impr. Share.” If it is lower, you need to raise that bid to be a minimum or $1.
  8. Keep just the “Keyword,” “Campaign,” “Ad Group,” and “Max. CPC.” columns.
  9. Upload these to your Ads Editor to see your changes. This will be your bids.

Is Your Business in Need of an NYC Local SEO Company?

Don’t wait! Once your business starts a successful strategy with an NYC local SEO company, the benefits are endless. So, contact us today to schedule a free SEO consultation with one of our experts.

 

SEO for Small Businesses NYC

NYC Internet Marketing | Does SEO Work for Small Business?

small-business-internet-marketing-consultant-expert-nyc-01On the World Wide Web live a lot of myths. An internet marketing tall tale is that search engine optimization doesn’t work for small businesses. But, in all honesty, search engine optimization can do wonders for your local, mom and pop shops that are looking to make it big! So, if you’re concerned about your future with NYC internet marketing, here are some proven claims that SEO works for small business:

It’s Cost-Effective

When you’re working with internet marketing, you really have a lot of control over what you’re spending. In fact, inbound leads can be more than 60% less expensive than outbound marketing leads. You’re also able to control all budget aspects of your campaigns as you learn more about your market. With time as your largest investment, this makes SEO worth the money.

The ROI is Great

high-roi-return-on-investment-online-marketing-costs-info-nyc-2You may think that you have to spend in order to earn. But, with a cost-effective SEO strategy, you can have an amazing return-on-investment. First of all, great SEO impacts so many aspects of your business, including reputation and credibility. Those two alone can earn the trust of new customers and bring back repeat customers. So, consider how much a lead is worth to you, do the math from there, and make sure that your SEO strategy makes sense for your business.

It Improves Customer Experience

In order to create an SEO-friendly presence, you need to structure your online content in a fashion that’s search engine algorithm-friendly. That means your website is going to be easy-to-navigate and your written content will be structured for the easiest read. Overall, this’ll improve the entire customer experience. Once again, it’ll encourage potential, new customers to stick around and bring back repeat customers.

There are Long-term Results

does-small-business-online-marketing-increase-sales-leads-patients-revenue-03We’re only in the very early stages of SEO. So, as the internet continues to evolve, you’ll continue to reap the benefits and see long-term results. Just think, as you read this, millions of people are using their phones to search. This is a trend that search engines and marketers are picking up on in real time. After your SEO strategy is up and running, so begins the organic cycle of user interaction and the strengthening of your online presence.

Is Your Business in Need of NYC Internet Marketing?

NYC internet marketing can benefit any business, regardless of its size! So, if you’re ready to begin your journey to building an online presence, contact us today for a free SEO consultation.

Content Marketing – NYC SEO Company

Content Marketing in Manhattan | Why You Need Engaging Content

content-marketing-strategy-info-top-nyc-marketing-consultant-01They say content is king for good reason. If your business has yet to try it’s hand at content marketing in Manhattan, it’s never too late to start! Here’s why every business needs engaging content:

What is Content Marketing?

Content marketing is, well, marketing your content online. This can include any sort of content, like blogs, photos, videos, and more! You produce content, post it online and share it so it gains traction. At the same time, your content should include a call-to-action to make sure your business is striving to reach its goals.

Why Does Content Matter?

Content is the key to generating new and repeat business. And, as you post more content to your website and cross-promote across social media, the more benefits your business will reap, including:

Increase Traffic

higher-traffic-with-content-marketing-nyc-seo-consultant-experts-02The more content you put out, the more people you are more likely to reach. And, when that content is engaging, the more relevant it becomes. So begins a wonderful cycle of successful content. Quality content ranks higher, attracting more website visitors. Those visitors also share your content, and even more visitors come to read!

Strengthen Online Authority

When you offer quality, people – and search engine crawlers – take notice. Not only will your website analytics show that your website has something to offer, but your visitors will as well. Social shares and repeat visitors make your content more relevant than ever. This can only do good things for your brand.

Become an Industry Expert

When you’re posting high-quality, consistent content, readers will appreciate it! Offering quality over quantity can position you as an online leader in your field. Eventually, readers will keep coming back to your content. This can do wonders for your SEO, as readers better your online authority and share your posts with their friends. Eventually, you’ll be reaching all sorts of new, potential customers with your expertise.

What Kind of Content Should My Business Post?

types-of-content-to-post-seo-nyc-marketing-agency-03The type of content you post should be relative to your business’s goals. Blogging is a great way to add put out search engine optimized content that offers a ton of value. You can also use blogs as social media posts! Visual content, like photos can attract new traffic without even saying a word. And, video content is a whole new beast that allows you to share vast amounts of information in little to no time.

You can be straightforward and educational in your tone. Or, you can think outside of the box and add a creative edge. All you need to know is who your target audience is and what will pique their interest.

Are You Looking for Content Marketing in Manhattan?

Content marketing in Manhattan is just one segment of an overall successful digital marketing strategy. Get your content found with SEO! Contact us today to schedule a free SEO consultation.

Mobile SEO Strategies – NYC SEO Company

New York City SEO | 4 Mobile Strategies You Need to Try

mobile-small-business-marketing-local-search-seo-consultants-01Mobile is the name of the game anymore. Simply having a desktop version of your website isn’t going to cut it. So, when you think of New York City SEO, look past the computer in front of you and think of your audience. Here are four mobile strategies that may lead to more business for you:

Why Is Mobile Optimization Important?

Think about the times you hop online to ask a Google question. Are you typically sitting down at a computer or out and about looking for a quick answer? The majority of online search engine users are using a mobile device. This means you need to be targeting them by making sure you have a mobile strategy in place.

Responsive Website

nyc-seo-marketing-co-for-mobile-responsive-design-seo-information-02Today, having a mobile-friendly website is a huge factor for online ranking. In fact, Google shows preference to websites that have a fast, responsive website. So, you shouldn’t even consider not having responsive website. This means that your site is able to adjust to any screen size on any device. It is typically a simplified version of your desktop layout. But, at the same time, it will still look great and function properly.

Fast Site Speed

Imagine sitting at a red light and you need your passenger to find the nearest Italian restaurant. You can’t waste time on a loading site. If you want mobile users to have a positive experience with your brand, you need to keep your site speed as fast as possible. Anything over three seconds can lose your business. So, keep that in mind during the web development processes, as well as any time more content is added to the site.

Audience Targeting

increase-medical-patients-doctors-with-mobile-responsive-design-best-seo-marketing-nyc-03

At any stage in developing an internet marketing strategy or running an online campaign, you need to have your ideal audience in mind. From the medium you use for your content to the style of language, these small nuances can keep your target audience engaged. All it takes is the click of a button for a mobile user to share your content. So, keep things interesting by always keeping your reader at the forefront.

Quick Conversions

If you’re going to generate leads with a mobile-based campaign, keep all aspects of it mobile! You can promote a deal using a text-based campaign. You can run social media contents, awarding followers something cool and exclusive. Everything is just an instant away for mobile users, so make things simple and create the conversion quickly.

Are You Looking for New York City SEO?

Then look no further! If you’re ready to take your business to the next level online, contact us today to schedule a free SEO consultation with the best SEO company in New York City.

NYC’s Top SEO Company. Excellent Service, Affordable!

SEO in New York City | A Beginner’s Guide to Digital Marketing

top-digital-marketing-agency-nyc-affordable-best-value-01If you have yet to get your business online, it’s time to get out of the Stone Age! Print media, commercials, and radio spots are no longer the way to generate new business. You need to be online. And, with SEO in New York City, you can get your business noticed in little to no time.

What is Digital Marketing?

Digital marketing is pretty self-explanatory. It’s simply any form of marketing that you do online. However, there are a lot of ways you can market your business online. You can utilize content marketing, social media marketing, Google Ads, email marketing, search engine optimization, and more. For many businesses, it’s a mixture of all these different elements that lead to a successful digital marketing strategy.

What is SEO?

SEO is search engine optimization. It is the process of creating digital content in a format that conforms to search engine algorithms. The ultimate goal of SEO is to get your business’s website to the top of search engine rankings. This established your business as the trustworthy option among competitors and can help you generate more leads.

What is PPC?

best-value-ppc-google-adwords-small-nyc-agency-02PPC stands for pay-per-click. This is a form of online advertising. Rather than using SEO to help your business rank organically, you can place an ad. You bid for the placement you want (typically above organic listings) and you then pay the ad distributor any time someone clicks on your ad.

This is a very common form of Google advertising, and is more cost-effective than traditional methods of advertising. This is because you can watch your campaigns to see how they’re performing and adjust where you’d like to spend your ad money in real time.

What is Inbound Marketing?

When it comes to effective marketing, you need to understand your audience. Older generations probably remember outlandish ads on television and radio, urging customers to come forth with their dramatic promotions. That’s outbound marketing. In today’s digital realm, businesses need to earn their customers. So, they use inbound marketing. By providing value to an online user’s experience, they’re more likely to become a customer of yours.

What is Content Marketing?

best-content-marketing-agency-value-nyc-03Content marketing can play a huge role in your business’s digital marketing strategy. You create valuable, information, easy-to-read content with SEO in mind and cross-promote it across all of your social media pages. In turn, this high-quality content draws new, potential customers onto your website.

Are You in Need of SEO in New York City?

Don’t wait any longer to optimize your site! If you’re in need of SEO in New York City, contact us today to schedule a free consultation with the best SEO company around.

Hiring an SEO Company

SEO Company in NYC | Questions to Ask Before Hiring an SEO Company

what-is-nyc-seo-company-01You’re looking to take your business to the next level online. That may mean you’re thinking about working with an SEO company in NYC. That could be a great move for your business. An SEO company can offer your business unmatched benefits, if you choose the right one.

What is an SEO Company?

Before you can start working with an SEO company, you need to understand what they can do for you. SEO companies work to earn business higher search engine result rankings. So, with the right SEO strategy, your business’s website can be the first listing when someone types in a relevant search. Different companies provide different services and varying approaches. So, be sure to hear them out and do a little bit of your own research on what they have to offer.

Will SEO Help My Business?

best-nyc-seo-marketing-agency-consultant-business-growth-02A huge myth in the internet marketing world is that SEO is only applicable to big business. That is so false. Businesses of all sizes can benefits from implementing search engine optimization. The right SEO company for your business will be able to not only tell you how effective a pragmatic strategy can be, but can then show you how your campaigns are running as time goes on.

What are My Business’s Goals?

You need to be able to visualize your goals before going to meet with an SEO company. Are you looking to promote a specific product or service? Do you want more website traffic? Do you want to generate more leads? Having defined goals will allow for better communication. From the start, this’ll assist an SEO company in determining the best plan of action for your business’s unique needs.

Why Should I Choose an Agency?

best-value-seo-marketing-company-03Businesses can go about SEO in two ways. They could hire an in-house marketing team member, or they could choose to work with an agency. While an in-house member may sound convenient, that single pro doesn’t outweigh the benefits of working with an SEO company. An agency can provide you with a team of experts, as well as experience in an array of verticals. Plus, working with an agency oftentimes comes out to be cheaper than hiring a single person with limited resources.

Are You Looking to Work with an SEO Company in NYC?

Creating and executing a successful search engine optimization strategy starts with mapping out your goals. When you work with the best SEO company in NYC, we can guarantee that you’ll receive a customized strategy that will better your business. So, contact us today for a free SEO consultation.

 

 

 

 

Local SEO Company in NYC

Local SEO Company in NYC | How Your Domain Name Impacts SEO

marketing-consultant-new-york-nj-what-is-SEO-01How do you want your business to be remembered? Well, when it comes to building an online presence, your domain name is a key component. In fact, just those few, short words are extremely valuable to a local SEO company in NYC looking to get your business a better ranking. Keeping reading to learn more:

What is SEO?

SEO, or search engine optimization, is the process of creating content to search engine standards. Over time, a successful SEO strategy will earn your website a higher ranking in search engine results. SEO is detail-oriented, and can be impacted by all elements that go into establishing your online presence – including your website’s domain.

What is a Domain?

what-is-domain-name-digital-marketing-nyc-02A domain is the name a website goes by. It is used in the URL – or website address – and is what online users will type in to find your website. While it’s doesn’t have to be your business’s name exactly, do consider your domain your first name online.

How Does My Domain Affect My SEO?

Your domain name is one of the first pieces of information an online searcher will receive. And, it can have a lasting effect on your site’s SEO. So, here are a few things to consider before purchasing your domain:

Recognition

Your domain is your online identifier. So, you want a domain that’s easily recognizable for your business. Don’t make users guess what your website is. You want to make it relevant to your business and probably pretty similar to your company’s actual name. This’ll help bring in more traffic, which, in turn, will work to strengthen your site’s online authority.

Search-ability

You don’t necessarily want an obscure or long domain name. This is because you always need to have the search intent in mind. The simpler the name, the easier it is to type it in. This can help your website rank higher, as well as make people come back and become repeat customers.

Keywords

what-are-keywords-google-search-business-marketing-company-03If you can implement a keyword anywhere within reason, and it make sense, you might as well. So, if a keyword makes sense when going to buy a domain name, why not? It’s actually a pretty standard practice for businesses to include a their industry, product, or service in their domain to differentiate them. And, it does tend to work in helping them rank higher.

Is Your Business in Need of a Local SEO Company in NYC?

Rely on the experts when it comes to establishing your business’s online presence. If your business is need of a local SEO company in NYC, contact us today to schedule a free SEO consultation.

At Best Marketing NYC, we are unique among SEO companies. Instead of changing your URL or your website, we create a unique site that is identical to your existing website with our favorable URL that links with every click back to your site. Contact us today for a detailed explanation.

Local SEO for NYC businesses

Local SEO in NYC | Does My Business Need SEO?

do-i-need-local-seo-for-my-service-business-01So, you want your business to reach a wider audience. In today’s world, that means claiming your space online. But, how do you do that? You need local SEO in NYC. Understanding who your audience is and how they search are key to getting your website in front of new and potential customers. Keep reading to learn more:

What is SEO?

benefits-of-seo-for-service-business-nyc-03

SEO stands for Search Engine Optimization. Search Engine Optimization is the process of creating varying forms of content – your website, blogs, etc. – in a manner that pleases search engine crawlers. These online crawlers index your content and determine where it should rank in Search Engine Results Pages. So, with a customized SEO strategy, when a potential customer searches for a word or phrase relevant to your company, you will be the first listing they see.

Why Are Search Engine Rankings Important?

what-is-seo-search-engine-optimization-best-02

Research shows that more 70% of search engine users will only click on the first three listings in a search result. Plus, most people don’t even bother looking past the first page. Search engine rankings are so important for businesses to generate leads.

If your business is at the top of search results, it establishes an immediate trust between you and the search engine user. Higher rankings legitimize your business and encourage viewers to click on your link rather than another. Ultimately, this means your business has a better chance at generating more leads and creating more conversions.

What are the Benefits of SEO?

As time goes on, you’ll begin to notice that the benefits of a great SEO strategy are truly endless. While it can take time to start ranking higher, your efforts can lead to:

  • Business credibility
  • Higher conversion rates
  • Increase in website traffic
  • Lower bounce rate
  • Better return-on-investment
  • More online authority

How Do Search Engines Determine Rankings?

how-is-seo-measured-by-google-best-marketing-nyc-04Search engine ranking is a lengthy process. And, it’s unique for each business. It starts with a website. You design and develop a user-friendly website. On this website, you have relevant and well-structured content that includes an array of keywords and phrases. This is called on-page SEO. Additionally, you have other online entities, including your social media. This is known as off-page SEO.

Search engines send out crawlers. These crawlers analyze and index each page on your website to see if how it meets the criteria established by the platform’s algorithm. Is the website’s map easy to follow? Is the content structured in a hierarchy? Are there relevant keywords? All of these elements and more determine how relevant your site is for a specific search. The more relevant, the more likely your site is to rank higher.

Is Your Business in Need of Local SEO in NYC?

The power of the internet lies in the success of your business’s internet marketing strategy.

If you’re in need of local SEO in NYC, do not hesitate contact us to schedule a free consultation and learn how our services can better your business. We guarantee our results or you don’t pay full price.