Local SEO Company in NYC | How Your Domain Name Impacts SEO
How do you want your business to be remembered? Well, when it comes to building an online presence, your domain name is a key component. In fact, just those few, short words are extremely valuable to a local SEO company in NYC looking to get your business a better ranking. Keeping reading to learn more:
What is SEO?
SEO, or search engine optimization, is the process of creating content to search engine standards. Over time, a successful SEO strategy will earn your website a higher ranking in search engine results. SEO is detail-oriented, and can be impacted by all elements that go into establishing your online presence – including your website’s domain.
What is a Domain?
A domain is the name a website goes by. It is used in the URL – or website address – and is what online users will type in to find your website. While it’s doesn’t have to be your business’s name exactly, do consider your domain your first name online.
How Does My Domain Affect My SEO?
Your domain name is one of the first pieces of information an online searcher will receive. And, it can have a lasting effect on your site’s SEO. So, here are a few things to consider before purchasing your domain:
Your domain is your online identifier. So, you want a domain that’s easily recognizable for your business. Don’t make users guess what your website is. You want to make it relevant to your business and probably pretty similar to your company’s actual name. This’ll help bring in more traffic, which, in turn, will work to strengthen your site’s online authority.
You don’t necessarily want an obscure or long domain name. This is because you always need to have the search intent in mind. The simpler the name, the easier it is to type it in. This can help your website rank higher, as well as make people come back and become repeat customers.
If you can implement a keyword anywhere within reason, and it make sense, you might as well. So, if a keyword makes sense when going to buy a domain name, why not? It’s actually a pretty standard practice for businesses to include a their industry, product, or service in their domain to differentiate them. And, it does tend to work in helping them rank higher.
Is Your Business in Need of a Local SEO Company in NYC?
Rely on the experts when it comes to establishing your business’s online presence. If your business is need of a local SEO company in NYC, contact us today to schedule a free SEO consultation.
At Best Marketing NYC, we are unique among SEO companies. Instead of changing your URL or your website, we create a unique site that is identical to your existing website with our favorable URL that links with every click back to your site. Contact us today for a detailed explanation.