Monthly Archives: May 2016

The Importance Of A Mobile Website

Why a Mobile Website?

mobile websiteRegardless of the type of products or services you offer, having a mobile friendly website is now a primary focus for any business. It is important not just for convenience for a few online shoppers, but because about 47% of all searches online are now completed from tablets or smartphones, and not from desktops.

By the end of 2015 it is anticipated by online marketing experts that well over 50% of all purchases made online will be completed through mobile devices.

When you don’t have a way to connect to this market, you are potentially losing out on up to 50% of potential new clients.

Here are some other interesting facts about the increasing use of mobile devices:

  • When comparing data usage across devices within the United States approximately 51% is mobile devices compared to about 42% from desktops.
  • There are approximately 4 billion mobile devices in use around the world, with 91% of adults having a cell phone according to Pew Research.
  • The United States has the third ranking for countries around the world for cell phones in use, exceeded only by China at number one and India at number two.
  • About 33% of all mobile device users start their search on a branded website and 26% start with a branded app. While search engines are still the top at 48%, this number is on the decline, especially in the category of beauty and apparel as well as finance.

What is Mobile Friendly?

Having a mobile friendly website doesn’t mean you have to have a different page or a different site. Instead, it relies on a program known as Responsive Web Design or RWD.

mobile websiteIn a nutshell, this allows the website developer to customize what any person will see when viewing your website from a particular type of device. Items on the website as well as the website pages will automatically resize, shift, scroll and display to optimize viewing on a smaller or larger screens.
For small screens, such as smartphones, the responsive web design program will convert navigation systems to enhance the user experience. Buttons or “click” icons will change to touch screen friendly options that can easily be controlled with swiping or scrolling.

These sites will automatically change the content as well to avoid crowding or cluttering of smaller screens on smartphones and tablets. The “extras” will not be visible on a mobile site, leaving more room for the information your customers need to learn about the products and services you offer.

With our extensive experience in designing mobile friendly websites we can get your website ready for online marketing on any device. To schedule an appointment with our team, give us a call at 212-686-0806 today.

How Does Email Marketing Work for Small Businesses?

email marketingYou have customers that visit your business on a regular basis. Each time they come in, you interact with them and create an impression. But, what do you do when they leave to get them to come back? Often times, small businesses rely on that good first experience to keep people coming in the door. Yet, when your business begins to build an online presence, things change. Not only do you gain better access to a new and larger customer base, but also more tools to bring them back. Email marketing can be a key component of that.

What Is Email Marketing?

Email marketing is the process of connecting with customers or would-be customers through an email message. It is the process of sending an email to your customers in an effort to get those customers to come back to your website or to come into your business’s physical location. For small businesses, this is a critical step in marketing your business because today’s consumer is very much digitally connected. There’s good news, though. Email marketing can be very effective.

When done well, email marketing can do a great deal of things for a small business owner. This may include:

  • It allows you to thank your customers for their purchase and welcomes them back to you. Over a period of time, it reminds customers who you are and what you offer.
  • It allows you to target customers with special offers you think they may be interested in because of previous sales or interest.
  • It aids in building a brand. Your small business can provide educational information as well as provide significant steps for users to take to achieve key goals. This helps you to build your brand and build your ability to meet the needs of your customer base. You become the pro in their eyes.

email marketingEmail marketing has to be done properly to be effective. And, with today’s tools available, it may be easier to do this than you think. Take the time to consider how you are getting people to interact with your company. Are you connecting online? If not, you could be missing out on key opportunities to build sales and your customer base. With the help of the best small business marketing company, you can create the results you want and need for your small company even on a limited budget.

Here at Best Marketing NYC we use email marketing effectively to help you reach your customers, and earn reviews online. To schedule a demonstration of this give us a call at 212-686-0806.