Monthly Archives: September 2018

Mobile SEO Strategies – NYC SEO Company

New York City SEO | 4 Mobile Strategies You Need to Try

mobile-small-business-marketing-local-search-seo-consultants-01Mobile is the name of the game anymore. Simply having a desktop version of your website isn’t going to cut it. So, when you think of New York City SEO, look past the computer in front of you and think of your audience. Here are four mobile strategies that may lead to more business for you:

Why Is Mobile Optimization Important?

Think about the times you hop online to ask a Google question. Are you typically sitting down at a computer or out and about looking for a quick answer? The majority of online search engine users are using a mobile device. This means you need to be targeting them by making sure you have a mobile strategy in place.

Responsive Website

nyc-seo-marketing-co-for-mobile-responsive-design-seo-information-02Today, having a mobile-friendly website is a huge factor for online ranking. In fact, Google shows preference to websites that have a fast, responsive website. So, you shouldn’t even consider not having responsive website. This means that your site is able to adjust to any screen size on any device. It is typically a simplified version of your desktop layout. But, at the same time, it will still look great and function properly.

Fast Site Speed

Imagine sitting at a red light and you need your passenger to find the nearest Italian restaurant. You can’t waste time on a loading site. If you want mobile users to have a positive experience with your brand, you need to keep your site speed as fast as possible. Anything over three seconds can lose your business. So, keep that in mind during the web development processes, as well as any time more content is added to the site.

Audience Targeting

increase-medical-patients-doctors-with-mobile-responsive-design-best-seo-marketing-nyc-03

At any stage in developing an internet marketing strategy or running an online campaign, you need to have your ideal audience in mind. From the medium you use for your content to the style of language, these small nuances can keep your target audience engaged. All it takes is the click of a button for a mobile user to share your content. So, keep things interesting by always keeping your reader at the forefront.

Quick Conversions

If you’re going to generate leads with a mobile-based campaign, keep all aspects of it mobile! You can promote a deal using a text-based campaign. You can run social media contents, awarding followers something cool and exclusive. Everything is just an instant away for mobile users, so make things simple and create the conversion quickly.

Are You Looking for New York City SEO?

Then look no further! If you’re ready to take your business to the next level online, contact us today to schedule a free SEO consultation with the best SEO company in New York City.

NYC’s Top SEO Company. Excellent Service, Affordable!

SEO in New York City | A Beginner’s Guide to Digital Marketing

top-digital-marketing-agency-nyc-affordable-best-value-01If you have yet to get your business online, it’s time to get out of the Stone Age! Print media, commercials, and radio spots are no longer the way to generate new business. You need to be online. And, with SEO in New York City, you can get your business noticed in little to no time.

What is Digital Marketing?

Digital marketing is pretty self-explanatory. It’s simply any form of marketing that you do online. However, there are a lot of ways you can market your business online. You can utilize content marketing, social media marketing, Google Ads, email marketing, search engine optimization, and more. For many businesses, it’s a mixture of all these different elements that lead to a successful digital marketing strategy.

What is SEO?

SEO is search engine optimization. It is the process of creating digital content in a format that conforms to search engine algorithms. The ultimate goal of SEO is to get your business’s website to the top of search engine rankings. This established your business as the trustworthy option among competitors and can help you generate more leads.

What is PPC?

best-value-ppc-google-adwords-small-nyc-agency-02PPC stands for pay-per-click. This is a form of online advertising. Rather than using SEO to help your business rank organically, you can place an ad. You bid for the placement you want (typically above organic listings) and you then pay the ad distributor any time someone clicks on your ad.

This is a very common form of Google advertising, and is more cost-effective than traditional methods of advertising. This is because you can watch your campaigns to see how they’re performing and adjust where you’d like to spend your ad money in real time.

What is Inbound Marketing?

When it comes to effective marketing, you need to understand your audience. Older generations probably remember outlandish ads on television and radio, urging customers to come forth with their dramatic promotions. That’s outbound marketing. In today’s digital realm, businesses need to earn their customers. So, they use inbound marketing. By providing value to an online user’s experience, they’re more likely to become a customer of yours.

What is Content Marketing?

best-content-marketing-agency-value-nyc-03Content marketing can play a huge role in your business’s digital marketing strategy. You create valuable, information, easy-to-read content with SEO in mind and cross-promote it across all of your social media pages. In turn, this high-quality content draws new, potential customers onto your website.

Are You in Need of SEO in New York City?

Don’t wait any longer to optimize your site! If you’re in need of SEO in New York City, contact us today to schedule a free consultation with the best SEO company around.