SEO in NYC | What is Search Engine Optimization?

Modern businesses looking to grow need to have a solid online presence. And, at the center of that is SEO in NYC. It’s three simple words that can have a lasting impact. So, keep reading to learn more:

What is SEO?

SEO stands for search engine optimization. Search engine optimization is the process of formatting digital content to be more agreeable to search engine algorithms. Over time, your efforts earn you higher search engine rankings for online inquiries pertaining to your product or service.

Why is SEO Important?

So many markets are over-saturated nowadays. So, you need a way to stand out in the crows. Ranking high in searching engine results for pre-determined keywords and phrases can do just that. When your website is lost in the World Wide Web, how can you expect people to find you? As you optimize your website and fresh content, you increase the chances of your business being found by ideal customers.

What are the Benefits of SEO?

SEO can really pay off for your business. With higher rankings comes an array of benefits. You can earn more trust by establishing a better ranking. You’ll also increase your website traffic because 70% of online users are more likely to click the first three listing and not even go past the first 10. Ultimately, this’ll mean more business for your company. A great online ranking shows that your business is legitimate. And, it really speaks volumes to potential customers nowadays.

Does SEO Include Online Ads?

Search engine optimization is an organic means of earning your website a higher online ranking. So, while online ads are a form of digital marketing, they are not a method for SEO. This is because you do not need to invest or bid money for a higher ranking with SEO. All you need to invest is time.

How Long Will it Take for My Website to Rank?

The timeframe to start ranking better in search engine results is different for everyone. Typically, it can take anywhere from three to six months to start seeing moves begin to happen. But, it also depends on where you’re starting with optimization, what your vertical is, and several other factors. So, patience is encouraged when working with SEO.

Is Your Business in Need of SEO in NYC?

Make your mark online. If you’re looking to drum up more business online, you need SEO in NYC. Together, we can create an effective strategy for your company.

Contact us today to schedule a free SEO consultation.

Local SEO for NYC Companies

NYC Local SEO Company | Keyword Bidding with Google Ads

Online advertising is the bread and butter of marketing right now. But, Google Ads isn’t always so easy to navigate. That’s why it’s so great to work with a reputable NYC local SEO company. Here are the basics of keyword bidding with Google Ads to help you better understand the mechanics:

What is Google Ads?

top-nyc-marketing-company-create-manage-google-adwords-ads-campaigns-strategy-03 Formerly known as Google AdWords, Google Ads is an online advertising system created by Google. Businesses and people are able to pay to get their ads displayed throughout Google’s ad network, including within search results.

What are Keywords?

Keywords are topics made up of a words or phrase. They are easy for online users to search these keywords and find relevant search results. Businesses are able to target these keywords and place bids for a higher ranking ad placement in search results.

How to Bid on Keywords

So, you’re ready to bid on keywords and get your ads at the top of results pages. Keywords have a list of components that make them valuable as denoted by their quality score. This includes the bid, click-through-rate, landing page experience, and relevance. These are what you’ll manage to make sure your keywords are as successful as possible. Here is how to use that information to make bids in less than 10 steps:

Start by downloading a week’s report for data.
Using active keywords, create a spreadsheet containing rows A-G, labeled “Week,” “Keyword,” “Campaign,” “Ad Group,” “Status,” “Max. CPC,” “Avg. Position,” “Search Impr. Share,” and “Search Lost IS (Rank)”.
Use the following equation in row 2, column J to see which keywords ranking at 1.4 or 1.6. This will only leave ranking 1.5: =IF(OR((AND(EXACT(B2,B3),OR(G3=1.4,G3=1.5,G3=1.6))),OR(G2=14,G2=1.5,G2=1.6)), “skip”)
Delete the “skip” rows and column J. Also, delete any keywords outside of the current week and with an average position of 0.
Viewing only an average position of 1-1.3, delete keywords with a rank higher then 10%.
Multiply the cost-per-click bid by a value between .9 -1.3, with the goal of getting 1.5.
Make sure the CPC is less than the first page bid and the “Search Impr. Share.” If it is lower, you need to raise that bid to be a minimum or $1.
Keep just the “Keyword,” “Campaign,” “Ad Group,” and “Max. CPC.” columns.
Upload these to your Ads Editor to see your changes. This will be your bids.

Is Your Business in Need of an NYC Local SEO Company?

Don’t wait! Once your business starts a successful strategy with an NYC local SEO company, the benefits are endless. So, contact us today to schedule a free SEO consultation with one of our experts.