Category Archives: Marketing

Importance Of Social Media Marketing For Local Business

social mediaAs a local business of any size, getting your name out there is always a priority in continuing to grow your market share. Unfortunately, many small businesses, start-ups, and entrepreneurs fail to tap into the power of social media marketing for their local business. It isn’t hard to understand why this can happen. One of the biggest issues is the uncertainty of online social media campaigns, and how you can target a local audience and group of potential new customers.

The good news for a smaller or larger local business not yet dipping their toes into the social media pool is that it is always a good time to get started. There is no one best time to launch a campaign, but there are some best practices to use once you make the decision to go forward.

Immediate Information about Your Local Business

If you want to generate interest about your local business on social media platforms, particularly Facebook, Twitter, Instagram, and Pinterest, you have to have something interesting and engaging to get people to take notice.
This can be highlighting a unique project, getting involved in a community charity or event, or focusing in on a sale or promotion. The information is immediately available, allowing customers to visit your business, go to your website, or give you a call to find out more.

Making Meaningful Connections

There is a significant grassroots movement with consumers, particularly the Millenials, to buy from local businesses and businesses that have their same philosophy and interests.
Through social media, you can share your policies on going “green”, revitalizing the city center, supporting a charity or being involved in the community in a special event or an ongoing project. When potential new customers see this human side of the business, connections are made that create customers.

This also means relying to comments and generating posts on your social media sites on a regular basis. You don’t have to post every day, but you do need to provide quality comments and information that is relevant to your followers and those they will forward it to.

Integrate with Websites and Marketing Campaigns

social mediaFor a local business, using social media platforms as a way to coordinate your other marketing programs such as radio, newspaper, direct mail and other promotions with your website and your retail venue is a big bonus.
This allows you to highlight just what you want to your customers and then have them turn to website or come to you for more information. It isn’t about hard sell marketing, and that approach can actually hurt all your marketing campaigns.

Rather, building your social media presence as a resource, at trusted authority, a community-minded business, and as a part of the town, city or neighborhood is really the critical aspect. Social media allows you to share this, plus brand across all marketing campaigns to increase brand recognition.
It isn’t always easy to know how to use social media effectively a local business. In New York City, our expert marketing team is here to help you to get started and to develop a strategy to increase your local profile. Just give us a call at 212-686-0806 and we can start working on your improved social media presence today.

4 Basic Strategies And Effective Email Marketing General Info

HiResEmail marketing campaigns are a highly effective way to provide information directly to interested consumers. With the different options in maintaining separate lists and databases of customers based on any number of factors and criteria this is a rich source of repeat as well as new business.

We like to work closely with our clients, providing email marketing general info to help our clients understand our email marketing strategies and plans. With our years of experience as NYC marketing specialists, we can create a dynamic, informative, and recognizable email marketing campaign for your business.

With a well-designed and focused strategy your emails will be opened, and they won’t end up in spam folders or simply sent to the trash. Instead, your clients and customers will recognize your emails for the quality, content rich, high-value newsletters they are.

Customize for the Target Audience

Email MarketingThere a variety of ways to customize any email marketing campaign for your new and existing client base. By providing online surveys, having people sign up for specific newsletters or campaigns online, as well as tracking their purchases you can develop very complete individual profiles. With our company handling the strategy for you, it is easy to develop different databases of customers, creating a slightly different newsletter based on any number of demographic issues. This could include geographic location, age, buying habits, interest and the list goes on and on.

Understand the Needs of Your Readers

Email MarketingHave you ever stopped to think why people want to read information in email marketing campaigns from your company? We have, and we know that when an email marketing program meets a need for the customer they keep reading, and they turn to your website to learn more.
Through advanced analytics, we can track how customers are accessing your website or social media from the email marketing, providing the data needed to continually increase the effectiveness of future programs.

Make Content Relevant

One of the most important points of email marketing general info we stress to all our clients is the critical nature of relevant content. It is no longer effective to simply providing information and hard-sell messages, rather it is important to provide teasers in an email that link to your blog, articles, and social media feed where more information is available.

Tapping into Email Marketing General Info

We also help you to focus on the structure of your email marketing campaign. This includes ensuring your branding information is consistent across your website, your social media platforms, as well as your email campaign.

Other considerations that tie into email marketing to keep in mind include the use of short blocks of texts, effective use of white space to create a visible and readable email, and the use of specific keywords and links to get your customers to the pages you need them to see.

Give us a call today at 212-686-0806 and we can discuss your email marketing strategies and ideas for improvement. As the best marketing company in NYC we can help you to achieve the results you want, and it just starts with a simple call.