New York City SEO | 4 Mobile Strategies You Need to Try

Mobile is the name of the game anymore. Simply having a desktop version of your website isn’t going to cut it. So, when you think of New York City SEO, look past the computer in front of you and think of your audience. Here are four mobile strategies that may lead to more business for you:

Why Is Mobile Optimization Important?

Think about the times you hop online to ask a Google question. Are you typically sitting down at a computer or out and about looking for a quick answer? The majority of online search engine users are using a mobile device. This means you need to be targeting them by making sure you have a mobile strategy in place.

Responsive Website

nyc-seo-marketing-co-for-mobile-responsive-design-seo-information-02 Today, having a mobile-friendly website is a huge factor for online ranking. In fact, Google shows preference to websites that have a fast, responsive website. So, you shouldn’t even consider not having responsive website. This means that your site is able to adjust to any screen size on any device. It is typically a simplified version of your desktop layout. But, at the same time, it will still look great and function properly.

Fast Site Speed

Imagine sitting at a red light and you need your passenger to find the nearest Italian restaurant. You can’t waste time on a loading site. If you want mobile users to have a positive experience with your brand, you need to keep your site speed as fast as possible. Anything over three seconds can lose your business. So, keep that in mind during the web development processes, as well as any time more content is added to the site.

Audience Targeting

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At any stage in developing an internet marketing strategy or running an online campaign, you need to have your ideal audience in mind. From the medium you use for your content to the style of language, these small nuances can keep your target audience engaged. All it takes is the click of a button for a mobile user to share your content. So, keep things interesting by always keeping your reader at the forefront.

Quick Conversions

If you’re going to generate leads with a mobile-based campaign, keep all aspects of it mobile! You can promote a deal using a text-based campaign. You can run social media contents, awarding followers something cool and exclusive. Everything is just an instant away for mobile users, so make things simple and create the conversion quickly.

Are You Looking for New York City SEO?

Then look no further! If you’re ready to take your business to the next level online, contact us today to schedule a free SEO consultation with the best SEO company in New York City.

The Importance Of A Mobile Website

Why a Mobile Website?

Regardless of the type of products or services you offer, having a mobile friendly website is now a primary focus for any business. It is important not just for convenience for a few online shoppers, but because about 47% of all searches online are now completed from tablets or smartphones, and not from desktops.

By the end of 2015 it is anticipated by online marketing experts that well over 50% of all purchases made online will be completed through mobile devices.

When you don’t have a way to connect to this market, you are potentially losing out on up to 50% of potential new clients.

Here are some other interesting facts about the increasing use of mobile devices:

When comparing data usage across devices within the United States approximately 51% is mobile devices compared to about 42% from desktops.
There are approximately 4 billion mobile devices in use around the world, with 91% of adults having a cell phone according to Pew Research.
The United States has the third ranking for countries around the world for cell phones in use, exceeded only by China at number one and India at number two.
About 33% of all mobile device users start their search on a branded website and 26% start with a branded app. While search engines are still the top at 48%, this number is on the decline, especially in the category of beauty and apparel as well as finance.

What is Mobile Friendly?

Having a mobile friendly website doesn’t mean you have to have a different page or a different site. Instead, it relies on a program known as Responsive Web Design or RWD.

In a nutshell, this allows the website developer to customize what any person will see when viewing your website from a particular type of device. Items on the website as well as the website pages will automatically resize, shift, scroll and display to optimize viewing on a smaller or larger screens.
For small screens, such as smartphones, the responsive web design program will convert navigation systems to enhance the user experience. Buttons or “click” icons will change to touch screen friendly options that can easily be controlled with swiping or scrolling.

These sites will automatically change the content as well to avoid crowding or cluttering of smaller screens on smartphones and tablets. The “extras” will not be visible on a mobile site, leaving more room for the information your customers need to learn about the products and services you offer.

With our extensive experience in designing mobile friendly websites we can get your website ready for online marketing on any device. To schedule an appointment with our team, give us a call at 212-686-0806 today.