Which Social Media Platform Should Your Small Business Use?
For many small businesses, social media is a hot spot. Most companies recognize the importance and value of connecting with customers through social media websites, also called platforms. However, they often don’t recognize the importance of using more than one site. There’s no doubt that this process can take up a lot of your time. That is why you will likely benefit from working with a professional marketing company that can help you to create and manage your social media sites on an ongoing basis. How do you know which sites you should be on, though?
What Will Benefit Your Business?
It may seem like there are dozens of social media websites out there and new ones growing every day. Which ones should your company be a part of? Here is some help in that area.
• Facebook is one of the largest and most important websites for all types of businesses. It is one of the most versatile platforms. Your business should be here in nearly every case.
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Twitter is a secondary option. It is best for those who want to send out short messages and inks directly people back to websites or blogs. Keep in mind that Twitter’s audience is versatile with both professionals and consumers on it.
• LinkedIn is perhaps the most important option for B2B companies. If you need to network with other companies and professionals this is the place to be. This is also a great place for finding employees for your company.
• Instagram is an excellent option for companies that benefit from photos. It is a great place to showcase what you have to offer in photo formats.
• Pinterest is a great location for many businesses as well especially if you sell products that can help people to create things whether that is clothing, art supplies, or even home improvement products.
Do you need to be on every one of these social media websites? It is not necessary to do so. However, it is important to create a focused effort at building your following through social media in the platform that is best suited for your company. Doing this helps you to grow your brand’s awareness and gives you an inexpensive but highly effective way of marketing to large numbers of people. With the help of a marketing team, you can create social media ads that get attention.
We can help you develop a strategy for boosting your search engine rankings and increasing your website potential with customer reviews. As a top NYC marketing firm we have the experience and expertise you need, just get in touch today by calling us at 212-686-0806.
As a small business owner, you may recognize that the most powerful tool for marketing your business is word of mouth. That is, it is one person telling another person about your product or service. This type of advertising as long been one of the most important forms because it is the most likely to create a positive outcome. Yet, many times, small business owners, don’t translate that often thought of as off-line type of marketing online. That’s a mistake. In short, you need reviews from customers online to showcase your business and to encourage others to interact with you.
Online reviews are powerful and very important. You may seem them occur on your social media pages, on review websites, and on third party websites and blogs. When they are good things, you’ll really want to ramp up the number of them you have. But, how can you encourage people to leave reviews for you online? These tips can help you to do just that:
Search engine optimization is one of the most important components to your company’s marketing campaign even if you do not think much about it from one day to the next. SEO, though, isn’t a one-time tool. It is something you need to go back to time and time again to update to keep fresh. When you do this, you ensure that your business can continue to reach new people, rank better in the search engines, and market in the best possible manner. When was the last time you updated your SEO methods? If it has not been recently, now may be the time to do so.
There are various reasons to upgrade your search engine optimization. First, consider the fact that the internet is growing and changing every day. Your competition changes. Your customers and consumers change. And, your business changes. Every day, you have the ability to rank better or worse in the search engines as a direct response to this.
In addition to this, updating SEO can allow you to retarget your customers in a more effective manner. When you are using the help of a third party marketing company, for example, you can learn which keywords and advertising methods – including SEO – are working for you. You can then alter what you are using to ensure you are getting the best return for your investment. The fact is, your needs and the outcome of your campaigns will change very often. If you leave your website as a static page without any changes, you are missing out on key opportunities.
