Category Archives: Search Engine Optimization

Google’s Biggest Algorithm Changes

nyc-agency-google-search-optimization-local-service-businesses-medical-practice-03Google’s Biggest Algorithm Changes up to 2016. The Google algorithm – it’s a mysterious thing that your business’s internet marketing revolves around nearly completely. And, while there’s a good hold on what makes the algorithm happy (this allows you to get a better ranking for your chosen keywords), we see a new Google update increasingly often. Here are some of the most historic Google algorithm changes:

2002: First Documented Update

In 2002, Google started documenting the changes to its algorithm. While this update is pretty mysterious, the whirlwind of change had only just begun for the search engine.

2005: Big Daddy

Does your company have a link strategy? In 2005, the Big Daddy update changed the algorithm to value inbound and outbound links. During this time, online authority and backlinking to high-quality sites became extremely relevant. And, while it’s not the biggest component in internet marketing today, it still has value.

Google-algorithm-updates-timeline-graphic-022007: Universal Search

The psychology of search is everything in internet marketing. And, in 2007, Universal Search made it easier for users to search in an array of verticals. This update included the New, Video, Images, and Local tabs so users could narrow their searches even more.

2010: Caffeine

The Caffeine update was more of an internal change for Google’s processes, but it still benefits marketers. That’s because this update sped up Google’s crawling, indexing, and ranking process. This ultimately speed up results for businesses working with SEO.

2010: Social Signals

There are two types of SEO: on-page and off-page. While on-page pertains to your website, off-page includes every other online entity your business has. Social media platforms became a valid signal to Google and are still a large part of the algorithm with the Social Signals update.

2011: Panda/Farmer

The Panda, also known as Farmer, updates were extremely important when it came to online advertising. Panda began regulating the ad-to-content ratio and gave preference to high-quality sites that aren’t user-friendly and attempt to “over optimize.”

2012: Search + Your World

Google loves Google. So, Google loves when people use Google+. Google+ is the search engine’s social platform. And, with the Search + Your World update, Google began steering toward personalization that gets more people on the search engine and staying there – just how people do with Facebook.

2012: Venice

Organic ranking is so important for local businesses. The Venice update allows organic, local results to show up in searches.

best-nyc-marketing-agency-company-google-algorithm-update-history-information-012013: Hummingbird

Google is a form of technology, obviously. But, that means it doesn’t think like a human. The Hummingbird update was an internal change that improved the search engine’s ability to interpret queries.

2014: Pigeon

Local listings would never be the same with the Pigeon update. This change gave those local listings more relevance than ever.

2015: Mobilegeddon

Mobile optimization is a necessity nowadays! Mobilegeddon was Google’s recognition of mobile search taking over and gives preference to mobile-friendly websites.

2015: Rankbrain

Google is looking toward the future of search intent with Rankbrain. This is a form of Artificial Intelligence learning that’ll hopefully give users more relevant search results.

2016: Intrusive Interstitial Penalty


Pop-up ads were an in your face, hard-to-ignore, and straight-to-the-point way for marketers and businesses to get a message across. However, they didn’t allow for a great user-experience. So, Google gave them – and other intrusive ad placements – the nix by punishing sites with these types of ads with lesser rankings and more penalties.

SEOLand Links to Google’s most Important Algorithm Updates:

Are You Up-to-Date on the New Google Update?

Google and search engines are constantly evolving. So, save some time and keep running your business while you let us learn about the new Google update! Start by contacting us at 212-686-0806 to schedule a free SEO consultation.



Have You Updated Your SEO Lately

Have You Updated Your SEO Lately? Why You Need To Do So

seo updateSearch engine optimization is one of the most important components to your company’s marketing campaign even if you do not think much about it from one day to the next. SEO, though, isn’t a one-time tool. It is something you need to go back to time and time again to update to keep fresh. When you do this, you ensure that your business can continue to reach new people, rank better in the search engines, and market in the best possible manner. When was the last time you updated your SEO methods? If it has not been recently, now may be the time to do so.

Why Does SEO Matter?

seo updateThere are various reasons to upgrade your search engine optimization. First, consider the fact that the internet is growing and changing every day. Your competition changes. Your customers and consumers change. And, your business changes. Every day, you have the ability to rank better or worse in the search engines as a direct response to this.

One of the reasons this happens is because the search engines themselves change the rules. Google, for example, is focused on ensuring that customers always have the very best information and the best possible results page to fit their needs. Quality matters. It updates the methods it uses to get the best sites possible on that page, therefore. You need to ensure your website always matches what search engines like this are after.

seo updateIn addition to this, updating SEO can allow you to retarget your customers in a more effective manner. When you are using the help of a third party marketing company, for example, you can learn which keywords and advertising methods – including SEO – are working for you. You can then alter what you are using to ensure you are getting the best return for your investment. The fact is, your needs and the outcome of your campaigns will change very often. If you leave your website as a static page without any changes, you are missing out on key opportunities.

As a business owner, you need to change your marketing methods including SEO on a regular basis to compete and to stay ahead. The right SEO is the right combination of keywords that work for you right now. With the help of a marketing team you can ensure that is always the case.

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We can help you develop a strategy for boosting your search engine rankings and increasing your website potential with customer reviews. As a top NYC marketing firm we have the experience and expertise you need, just get in touch today by calling us at 212-686-0806.