Local SEO in NYC | Does My Business Need SEO?
So, you want your business to reach a wider audience. In today’s world, that means claiming your space online. But, how do you do that? You need local SEO in NYC. Understanding who your audience is and how they search are key to getting your website in front of new and potential customers. Keep reading to learn more:
What is SEO?
SEO stands for Search Engine Optimization. Search Engine Optimization is the process of creating varying forms of content – your website, blogs, etc. – in a manner that pleases search engine crawlers. These online crawlers index your content and determine where it should rank in Search Engine Results Pages. So, with a customized SEO strategy, when a potential customer searches for a word or phrase relevant to your company, you will be the first listing they see.
Why Are Search Engine Rankings Important?
Research shows that more 70% of search engine users will only click on the first three listings in a search result. Plus, most people don’t even bother looking past the first page. Search engine rankings are so important for businesses to generate leads.
If your business is at the top of search results, it establishes an immediate trust between you and the search engine user. Higher rankings legitimize your business and encourage viewers to click on your link rather than another. Ultimately, this means your business has a better chance at generating more leads and creating more conversions.
What are the Benefits of SEO?
As time goes on, you’ll begin to notice that the benefits of a great SEO strategy are truly endless. While it can take time to start ranking higher, your efforts can lead to:
- Business credibility
- Higher conversion rates
- Increase in website traffic
- Lower bounce rate
- Better return-on-investment
- More online authority
How Do Search Engines Determine Rankings?
Search engine ranking is a lengthy process. And, it’s unique for each business. It starts with a website. You design and develop a user-friendly website. On this website, you have relevant and well-structured content that includes an array of keywords and phrases. This is called on-page SEO. Additionally, you have other online entities, including your social media. This is known as off-page SEO.
Search engines send out crawlers. These crawlers analyze and index each page on your website to see if how it meets the criteria established by the platform’s algorithm. Is the website’s map easy to follow? Is the content structured in a hierarchy? Are there relevant keywords? All of these elements and more determine how relevant your site is for a specific search. The more relevant, the more likely your site is to rank higher.
Is Your Business in Need of Local SEO in NYC?
The power of the internet lies in the success of your business’s internet marketing strategy.
If you’re in need of local SEO in NYC, do not hesitate contact us to schedule a free consultation and learn how our services can better your business. We guarantee our results or you don’t pay full price.