Category Archives: SEO for Doctors

The Importance Of Understanding SEO For Doctors

doctorAs a medical professional, the last thing that you need to worry about is how to get your clinic, practice, and office information out to the general public. However, more and more the importance of online marketing, and having your website show up in the top of the organic search engine rankings, is becoming a part of doing business.

This is where we can help. We understand SEO for doctors and healthcare providers, and how changing some of the terms and the structure of a website can make a very big difference in how easily your patients can locate your practice.

To understanding the importance of SEO for doctors, or any healthcare providers, let’s break it down into basics.

What is SEO for Doctors and Why Does it Matter?

SEO or Search Engine Optimization is not a new concept. It has, however, evolved over time from simply using a specific number of keywords in a percentage on a page to integrating top quality content, the use of specific tags and descriptions, and a range of other different factors.

doctorThese different factors include titles, links, what words are used in the links, and the reputation of the links selected for the website. Each search engine uses these factors in specific algorithms to search each website, and each page within a website, to develop a list of most relevant websites by search terms.

The higher your website ranks, the more likely it is to be seen by the people you want to learn about your medical practice. Each person clicking on your website from those search engine rankings helps to boost your ranking just a bit more, which is why traffic to your website through SEO for doctors is so critical.

Organic Search Engine Rankings and SEO

Whenever you search for something using a search engine, you enter what are known as search terms. Those terms are matched by search engines to specific words on specific pages on all websites across the internet.

Those webpages that are ranked highest, which is established through complicated algorithms that include keywords, unique content, page visits, and other factors, show up at the top of the list. This is known as the organic search engine results, and they are completely free and cannot be influenced by any paid advertising.

The Challenge

We take the challenge out of developing your website for optimal SEO for doctors and healthcare providers. We will carefully analyze the keywords your current patients and new patients are using to find services similar to yours. We will also review your website for links, connect to your social media platforms, and also integrate your other online marketing programs to support your SEO program.

With our experience in SEO for doctors, we know how to boost your visibility online using proven, credible, and completely ethical techniques. While SEO is not a quick fix, you will see your ranking in search engine results move up, and you will see an increase in traffic to your website.

We are here to talk to you about how we can help get you the online visibility you need in search engines. To get started with your new SEO for doctors contact us today for an appointment with the most experienced, professional and results-driven marketing company in NYC.

Case study for search engine optimization for doctors


Dr. S. was our first client. He has been using our service for over one year and has been extremely happy with our service. He has seen exponential growth in internet patient referrals since starting.

He recently reported a record week in which his group saw 32 new patients in five days.

We choose keywords based on revenue generation for the three surgery terms above and the word ‘best’ based on what we found most people were searching for.

Before showing you the amazing optimization results we achieved for this doctor, I will explain how we select the key words. The first thing we do is ask the doctor what procedures or services they would like to do more of. Sometimes it’s for monetary reasons and other times for personal enjoyment out of their job.

The next step is to look at which keywords get the most searches in the search engines. For example “hammertoe surgery” gets 8 times as many searches as ”corn surgery”.

Below is an example of Dr. S.’s amazing results in search engines:

The first is the main page of Google. Notice Dr. S. is the first listing in the organic (non-paid) results, under the paid advertisements. In fact, at this time all of our existing clients are only using us for organic search. We can assist you with paid “pay per click” marketing if you request, but we find the organic results work much better and cost much less. (click any picture to enlarge)

Doctors SEO results pic 1.2_thumb[4]


Sometimes the local results do not come up in the main page of Google. People looking for a local doctor online will not see any addresses for the search results. Many of these people will then click on the maps on the top left of the main page.

doctors seo no local results on main page v1.2 copy_thumb[2]


People will click the maps link to find local search results!


So, you can see our doctor got to the top of the organic Google search where lots of people will find him and make appointments.

You too can be listed at the top of the local search engine results page. We specialize in marketing for doctors and other professionals.

Contact us today for a free demonstration. We also offer a great low risk deal to get you started. ==See offer, click here!==

Summary: Try using these keywords in Google to see it really work:


Search Engine Optimization for Doctors

Cross posted from


Welcome to the doctors’ portal to Best Marketing NYC.

Best Marketing NYC guarantees that we will get your practice listing to the top of Google Local Search.

We specialize in marketing for Doctors and other professionals.

Best Marketing NYC was founded by a real New York City Physician. He wanted to get his practice listed at the top of the Local Search Engine Results Pages (SERPs). Along with a web developer, he discovered many ways to increase his ranking for keywords related to his medical specialty, Podiatry.

His work was so successful that his he and his partners decided to resell this amazing proprietary service to other doctors and professionals.

As of this writing (4/13/2011), we are happy to report that he has had a record week with 32 new patients!

By unleashing the power of Google, we guarantee that you will also benefit from the increasing use of the internet in Local Search.

We will get your practice to the top of the results page and also teach you how to convert web hits in to patient visits!

  • We guarantee your return on investment.
  • We guarantee your satisfaction.
  • We give you the first two months for free with only the obligation to pay for your third month of service.
  • After your free two months and one paid month, there are no contracts or commitments.
  • You can quit at any time without penalty, but we are sure you will want to stay on as a long term client.

With a satisfaction guarantee and low barrier to entry (one paid month for three months of service) there is no reason not to try our service today.