SEO in NYC | What is Search Engine Optimization?

Modern businesses looking to grow need to have a solid online presence. And, at the center of that is SEO in NYC. It’s three simple words that can have a lasting impact. So, keep reading to learn more:

What is SEO?

SEO stands for search engine optimization. Search engine optimization is the process of formatting digital content to be more agreeable to search engine algorithms. Over time, your efforts earn you higher search engine rankings for online inquiries pertaining to your product or service.

Why is SEO Important?

So many markets are over-saturated nowadays. So, you need a way to stand out in the crows. Ranking high in searching engine results for pre-determined keywords and phrases can do just that. When your website is lost in the World Wide Web, how can you expect people to find you? As you optimize your website and fresh content, you increase the chances of your business being found by ideal customers.

What are the Benefits of SEO?

SEO can really pay off for your business. With higher rankings comes an array of benefits. You can earn more trust by establishing a better ranking. You’ll also increase your website traffic because 70% of online users are more likely to click the first three listing and not even go past the first 10. Ultimately, this’ll mean more business for your company. A great online ranking shows that your business is legitimate. And, it really speaks volumes to potential customers nowadays.

Does SEO Include Online Ads?

Search engine optimization is an organic means of earning your website a higher online ranking. So, while online ads are a form of digital marketing, they are not a method for SEO. This is because you do not need to invest or bid money for a higher ranking with SEO. All you need to invest is time.

How Long Will it Take for My Website to Rank?

The timeframe to start ranking better in search engine results is different for everyone. Typically, it can take anywhere from three to six months to start seeing moves begin to happen. But, it also depends on where you’re starting with optimization, what your vertical is, and several other factors. So, patience is encouraged when working with SEO.

Is Your Business in Need of SEO in NYC?

Make your mark online. If you’re looking to drum up more business online, you need SEO in NYC. Together, we can create an effective strategy for your company.

Contact us today to schedule a free SEO consultation.

Local SEO for NYC businesses

Local SEO in NYC | Does My Business Need SEO?

So, you want your business to reach a wider audience. In today’s world, that means claiming your space online. But, how do you do that? You need local SEO in NYC. Understanding who your audience is and how they search are key to getting your website in front of new and potential customers. Keep reading to learn more:

What is SEO?

SEO stands for Search Engine Optimization. Search Engine Optimization is the process of creating varying forms of content – your website, blogs, etc. – in a manner that pleases search engine crawlers. These online crawlers index your content and determine where it should rank in Search Engine Results Pages. So, with a customized SEO strategy, when a potential customer searches for a word or phrase relevant to your company, you will be the first listing they see.

Why Are Search Engine Rankings Important?

Research shows that more 70% of search engine users will only click on the first three listings in a search result. Plus, most people don’t even bother looking past the first page. Search engine rankings are so important for businesses to generate leads.

If your business is at the top of search results, it establishes an immediate trust between you and the search engine user. Higher rankings legitimize your business and encourage viewers to click on your link rather than another. Ultimately, this means your business has a better chance at generating more leads and creating more conversions.

What are the Benefits of SEO?

As time goes on, you’ll begin to notice that the benefits of a great SEO strategy are truly endless. While it can take time to start ranking higher, your efforts can lead to:

Business credibility
Higher conversion rates
Increase in website traffic
Lower bounce rate
Better return-on-investment
More online authority

How Do Search Engines Determine Rankings?

Search engine ranking is a lengthy process. And, it’s unique for each business. It starts with a website. You design and develop a user-friendly website. On this website, you have relevant and well-structured content that includes an array of keywords and phrases. This is called on-page SEO. Additionally, you have other online entities, including your social media. This is known as off-page SEO.

Search engines send out crawlers. These crawlers analyze and index each page on your website to see if how it meets the criteria established by the platform’s algorithm. Is the website’s map easy to follow? Is the content structured in a hierarchy? Are there relevant keywords? All of these elements and more determine how relevant your site is for a specific search. The more relevant, the more likely your site is to rank higher.

Is Your Business in Need of Local SEO in NYC?

The power of the internet lies in the success of your business’s internet marketing strategy.

If you’re in need of local SEO in NYC, do not hesitate contact us to schedule a free consultation and learn how our services can better your business. We guarantee our results or you don’t pay full price.