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SEO in New York City | What is the Bounce Rate?

what-bounce-rate-seo-analytics-google-top-nyc-agency-marketing-consultant-01What is the Bounce Rate I see in my website analytics? We live in a world of instant gratification. People know what they want, and they want it now. So, when you’re creating a website, you need to take that into consideration. If your site doesn’t offer a reader the value they’re looking for, what do you expect? For them to click away. Over time, this will affect how your website shows up in internet searches in New York City.

What is the Bounce Rate?

Sometimes, an online user will click on a page and leave before they’ve explored the content on it. This typically happens in a matter of seconds. And they tend to leave because they haven’t found what they’re looking for in those first, impressionable moments. When they leave so abruptly, it negatively impacts your bounce rate. Your website’s bounce rate is the percentage of people who left a page before having any further interaction with it.

How Does the Bounce Rate Affect SEO?

bounce-rate-infographic-best-marketing-nyc-02Online authority is a big deal with it comes to search engine optimization. You want people to find your site, click on it, and stay on it. You want them to browse and consume the information you have to offer.

When people are clicking away from your site so quickly, it tells search engines that something’s not quite right. There is a cause for concern that a website is not doing what it should be when people aren’t willing to stay on it. This lessens your authority as an industry expert and tells crawlers that your site isn’t relevant enough to rank higher in search results.

What is a Good Bounce Rate?

The lower your bounce rate, the better. Each site is going to be different. But, if you have a low bounce rate, it means that people are actually staying on your site and consuming your content.

How Can I Improve My Site’s Bounce Rate?

website-analytics-what-bounce-rate-general-information-03In order to improve your site’s bounce rate, you need to offers your visitors something more. Make sure that your site is designed nicely and functions properly. That’ll help the user-experience exponentially. Plus, you can’t just throw any sort of content on your site. Make sure you’re providing readers with value and entertainment to keep them around longer.

Are You Looking to Learn More About SEO in New York City?

With an ever-evolving online world, let the experts stay on top of the latest in SEO in New York City for you! So, contact us today to schedule a free SEO consultation and learn more about our services.