Tag Archives: NYC SEO Company

SEO for Small Businesses NYC

NYC Internet Marketing | Does SEO Work for Small Business?

small-business-internet-marketing-consultant-expert-nyc-01On the World Wide Web live a lot of myths. An internet marketing tall tale is that search engine optimization doesn’t work for small businesses. But, in all honesty, search engine optimization can do wonders for your local, mom and pop shops that are looking to make it big! So, if you’re concerned about your future with NYC internet marketing, here are some proven claims that SEO works for small business:

It’s Cost-Effective

When you’re working with internet marketing, you really have a lot of control over what you’re spending. In fact, inbound leads can be more than 60% less expensive than outbound marketing leads. You’re also able to control all budget aspects of your campaigns as you learn more about your market. With time as your largest investment, this makes SEO worth the money.

The ROI is Great

high-roi-return-on-investment-online-marketing-costs-info-nyc-2You may think that you have to spend in order to earn. But, with a cost-effective SEO strategy, you can have an amazing return-on-investment. First of all, great SEO impacts so many aspects of your business, including reputation and credibility. Those two alone can earn the trust of new customers and bring back repeat customers. So, consider how much a lead is worth to you, do the math from there, and make sure that your SEO strategy makes sense for your business.

It Improves Customer Experience

In order to create an SEO-friendly presence, you need to structure your online content in a fashion that’s search engine algorithm-friendly. That means your website is going to be easy-to-navigate and your written content will be structured for the easiest read. Overall, this’ll improve the entire customer experience. Once again, it’ll encourage potential, new customers to stick around and bring back repeat customers.

There are Long-term Results

does-small-business-online-marketing-increase-sales-leads-patients-revenue-03We’re only in the very early stages of SEO. So, as the internet continues to evolve, you’ll continue to reap the benefits and see long-term results. Just think, as you read this, millions of people are using their phones to search. This is a trend that search engines and marketers are picking up on in real time. After your SEO strategy is up and running, so begins the organic cycle of user interaction and the strengthening of your online presence.

Is Your Business in Need of NYC Internet Marketing?

NYC internet marketing can benefit any business, regardless of its size! So, if you’re ready to begin your journey to building an online presence, contact us today for a free SEO consultation.

Content Marketing – NYC SEO Company

Content Marketing in Manhattan | Why You Need Engaging Content

content-marketing-strategy-info-top-nyc-marketing-consultant-01They say content is king for good reason. If your business has yet to try it’s hand at content marketing in Manhattan, it’s never too late to start! Here’s why every business needs engaging content:

What is Content Marketing?

Content marketing is, well, marketing your content online. This can include any sort of content, like blogs, photos, videos, and more! You produce content, post it online and share it so it gains traction. At the same time, your content should include a call-to-action to make sure your business is striving to reach its goals.

Why Does Content Matter?

Content is the key to generating new and repeat business. And, as you post more content to your website and cross-promote across social media, the more benefits your business will reap, including:

Increase Traffic

higher-traffic-with-content-marketing-nyc-seo-consultant-experts-02The more content you put out, the more people you are more likely to reach. And, when that content is engaging, the more relevant it becomes. So begins a wonderful cycle of successful content. Quality content ranks higher, attracting more website visitors. Those visitors also share your content, and even more visitors come to read!

Strengthen Online Authority

When you offer quality, people – and search engine crawlers – take notice. Not only will your website analytics show that your website has something to offer, but your visitors will as well. Social shares and repeat visitors make your content more relevant than ever. This can only do good things for your brand.

Become an Industry Expert

When you’re posting high-quality, consistent content, readers will appreciate it! Offering quality over quantity can position you as an online leader in your field. Eventually, readers will keep coming back to your content. This can do wonders for your SEO, as readers better your online authority and share your posts with their friends. Eventually, you’ll be reaching all sorts of new, potential customers with your expertise.

What Kind of Content Should My Business Post?

types-of-content-to-post-seo-nyc-marketing-agency-03The type of content you post should be relative to your business’s goals. Blogging is a great way to add put out search engine optimized content that offers a ton of value. You can also use blogs as social media posts! Visual content, like photos can attract new traffic without even saying a word. And, video content is a whole new beast that allows you to share vast amounts of information in little to no time.

You can be straightforward and educational in your tone. Or, you can think outside of the box and add a creative edge. All you need to know is who your target audience is and what will pique their interest.

Are You Looking for Content Marketing in Manhattan?

Content marketing in Manhattan is just one segment of an overall successful digital marketing strategy. Get your content found with SEO! Contact us today to schedule a free SEO consultation.

Mobile SEO Strategies – NYC SEO Company

New York City SEO | 4 Mobile Strategies You Need to Try

mobile-small-business-marketing-local-search-seo-consultants-01Mobile is the name of the game anymore. Simply having a desktop version of your website isn’t going to cut it. So, when you think of New York City SEO, look past the computer in front of you and think of your audience. Here are four mobile strategies that may lead to more business for you:

Why Is Mobile Optimization Important?

Think about the times you hop online to ask a Google question. Are you typically sitting down at a computer or out and about looking for a quick answer? The majority of online search engine users are using a mobile device. This means you need to be targeting them by making sure you have a mobile strategy in place.

Responsive Website

nyc-seo-marketing-co-for-mobile-responsive-design-seo-information-02Today, having a mobile-friendly website is a huge factor for online ranking. In fact, Google shows preference to websites that have a fast, responsive website. So, you shouldn’t even consider not having responsive website. This means that your site is able to adjust to any screen size on any device. It is typically a simplified version of your desktop layout. But, at the same time, it will still look great and function properly.

Fast Site Speed

Imagine sitting at a red light and you need your passenger to find the nearest Italian restaurant. You can’t waste time on a loading site. If you want mobile users to have a positive experience with your brand, you need to keep your site speed as fast as possible. Anything over three seconds can lose your business. So, keep that in mind during the web development processes, as well as any time more content is added to the site.

Audience Targeting

increase-medical-patients-doctors-with-mobile-responsive-design-best-seo-marketing-nyc-03

At any stage in developing an internet marketing strategy or running an online campaign, you need to have your ideal audience in mind. From the medium you use for your content to the style of language, these small nuances can keep your target audience engaged. All it takes is the click of a button for a mobile user to share your content. So, keep things interesting by always keeping your reader at the forefront.

Quick Conversions

If you’re going to generate leads with a mobile-based campaign, keep all aspects of it mobile! You can promote a deal using a text-based campaign. You can run social media contents, awarding followers something cool and exclusive. Everything is just an instant away for mobile users, so make things simple and create the conversion quickly.

Are You Looking for New York City SEO?

Then look no further! If you’re ready to take your business to the next level online, contact us today to schedule a free SEO consultation with the best SEO company in New York City.