What is SEO, Search Engine Optimization

SEO in NYC | What is Search Engine Optimization?

Modern businesses looking to grow need to have a solid online presence. And, at the center of that is SEO in NYC. It’s three simple words that can have a lasting impact. So, keep reading to learn more:

What is SEO?

SEO stands for search engine optimization. Search engine optimization is the process of formatting digital content to be more agreeable to search engine algorithms. Over time, your efforts earn you higher search engine rankings for online inquiries pertaining to your product or service.

Why is SEO Important?

So many markets are over-saturated nowadays. So, you need a way to stand out in the crows. Ranking high in searching engine results for pre-determined keywords and phrases can do just that. When your website is lost in the World Wide Web, how can you expect people to find you? As you optimize your website and fresh content, you increase the chances of your business being found by ideal customers.

What are the Benefits of SEO?

SEO can really pay off for your business. With higher rankings comes an array of benefits. You can earn more trust by establishing a better ranking. You’ll also increase your website traffic because 70% of online users are more likely to click the first three listing and not even go past the first 10. Ultimately, this’ll mean more business for your company. A great online ranking shows that your business is legitimate. And, it really speaks volumes to potential customers nowadays.

Does SEO Include Online Ads?

Search engine optimization is an organic means of earning your website a higher online ranking. So, while online ads are a form of digital marketing, they are not a method for SEO. This is because you do not need to invest or bid money for a higher ranking with SEO. All you need to invest is time.

How Long Will it Take for My Website to Rank?

The timeframe to start ranking better in search engine results is different for everyone. Typically, it can take anywhere from three to six months to start seeing moves begin to happen. But, it also depends on where you’re starting with optimization, what your vertical is, and several other factors. So, patience is encouraged when working with SEO.

Is Your Business in Need of SEO in NYC?

Make your mark online. If you’re looking to drum up more business online, you need SEO in NYC. Together, we can create an effective strategy for your company.

Contact us today to schedule a free SEO consultation.

SEO for Small Businesses NYC

NYC Internet Marketing | Does SEO Work for Small Business?

On the World Wide Web live a lot of myths. An internet marketing tall tale is that search engine optimization doesn’t work for small businesses. But, in all honesty, search engine optimization can do wonders for your local, mom and pop shops that are looking to make it big! So, if you’re concerned about your future with NYC internet marketing, here are some proven claims that SEO works for small business:

It’s Cost-Effective

When you’re working with internet marketing, you really have a lot of control over what you’re spending. In fact, inbound leads can be more than 60% less expensive than outbound marketing leads. You’re also able to control all budget aspects of your campaigns as you learn more about your market. With time as your largest investment, this makes SEO worth the money.

The ROI is Great

You may think that you have to spend in order to earn. But, with a cost-effective SEO strategy, you can have an amazing return-on-investment. First of all, great SEO impacts so many aspects of your business, including reputation and credibility. Those two alone can earn the trust of new customers and bring back repeat customers. So, consider how much a lead is worth to you, do the math from there, and make sure that your SEO strategy makes sense for your business.

It Improves Customer Experience

In order to create an SEO-friendly presence, you need to structure your online content in a fashion that’s search engine algorithm-friendly. That means your website is going to be easy-to-navigate and your written content will be structured for the easiest read. Overall, this’ll improve the entire customer experience. Once again, it’ll encourage potential, new customers to stick around and bring back repeat customers.

There are Long-term Results

We’re only in the very early stages of SEO. So, as the internet continues to evolve, you’ll continue to reap the benefits and see long-term results. Just think, as you read this, millions of people are using their phones to search. This is a trend that search engines and marketers are picking up on in real time. After your SEO strategy is up and running, so begins the organic cycle of user interaction and the strengthening of your online presence.

Is Your Business in Need of NYC Internet Marketing?

NYC internet marketing can benefit any business, regardless of its size! So, if you’re ready to begin your journey to building an online presence, contact us today for a free SEO consultation.

5 Important Reasons Your Website Needs to Be Search Engine Optimized

Over the past couple of decades, the internet has drastically changed the way we live and do business. Today, everything that we could possibly need to search for is right at our fingertips; just a few clicks of a button or mouse and you can find information, services, products, references, and much more. For business owners, the convenience of the internet means that having a strong online presence has never been more essential. Here are five of the top reasons why search engine optimization is so important for your company.

#1. Businesses Are Based Online:

With 93% of people who are looking for products and/or services doing so through a search engine such as Google, failing to implement good SEO strategies in your company means that you’re missing out on being found by the billions of people who browse the internet every day.

#2. It’s Cost-Effective:

When it comes to SEO for your business, it’s important to understand that it’s a very cost-effective strategy and investment. Although you might be worried about counting the costs when it comes to hiring an expert SEO company to improve your search engine rankings, bear in mind that this will certainly pay off with great results. Along with that, SEO is also affordable since you can tailor it to the needs of your brand.

#3. Gain an Advantage Over Weaker Competition:

Over the past few years, SEO has grown so popular that it is difficult to find a company which has not integrated it into its marking strategy. However, not all companies use SEO, and there are many which do but are not utilizing it correctly. Utilizing strong SEO strategies for your own company will expose those which are not, giving you an advantage over your competition.

#4. SEO Is Continually Evolving:

One of the best things about SEO is that it’s continuously growing and evolving. Whilst the main techniques and methods have stayed very much the same at the core, the application of SEO is constantly changing to meet the ever-diverse, evolving demands of the market. Because of this, it is a strategy that can grow with your business and acknowledge the unpredictability of your target market.

#5. High Conversion Rates:

Lastly, the traffic generated by SEO tends to have a higher rate of conversion than most other methods. This is because when a user is searching for a product or service on Google, or another search engine, they tend to be ready to buy. Improving your ranking with good SEO strategies will not only increase your exposure, but also your profits.

Schedule a Demo Today

We can help you develop a strategy for boosting your search engine rankings and increasing your website potential with customer reviews. As a top NYC marketing firm we have the experience and expertise you need, just get in touch today by calling us at 212-686-0806.

What Does SEO Do for Small Businesses?

A small business that does not employ search engine optimization, or SEO, is likely losing opportunities with customers. Even if your business does not operate on the web, but has customers that come into their location, will find that having a presence online is essential. In short, SEO is the process used to help your website to rank well in the search engines. It is the foundation of all of the marketing you will do online. When your SEO is in order, your website ranks well in the search engines, which means people can find you.

How Does SEO Impact a Business?

Let’s say you are a local hardware store. You may be another type of retailer, a service provider, a church, or any other type of organization. You’ve developed a website. Now, SEO goes to work to help you. It does so by allowing those who are interested in your business to find you.

With the right keywords placed on your website in the right ways, a customer looking for the services you offer can locate you through a simple search engine search. They head online and type in words such as “hardware store” your business can show up.

With SEO in place, you can generate business from ads placed on social media tools. Again, people looking for or talking about the services you offer can find you.

If a customer who has already visited your business wants your services, they can find them easily by typing your company’s name into the search engines. Because you rank well in the search engines because of SEO, your information shows up.

SEO is an important part of marketing online. It is a process of giving clues to the search engines about your business and the services that you offer. This way, the search engines can pair up the people looking for the product or service with the people who offer it. It is one of the very best ways to get more customers to your business and to drive sales consistently.

If you have yet to put in place a marketing program, now is the time to do so. The Internet is much different than marketing offline, though. That is why you need the best provider in the area to meet your specific needs. You can grow your business effectively with SEO. Call us at 212-686-0806 to schedule a demonstration.

Tag Archives: Search Engine Optimization