Tag Archives: What is SEO

Hiring an SEO Company

SEO Company in NYC | Questions to Ask Before Hiring an SEO Company

what-is-nyc-seo-company-01You’re looking to take your business to the next level online. That may mean you’re thinking about working with an SEO company in NYC. That could be a great move for your business. An SEO company can offer your business unmatched benefits, if you choose the right one.

What is an SEO Company?

Before you can start working with an SEO company, you need to understand what they can do for you. SEO companies work to earn business higher search engine result rankings. So, with the right SEO strategy, your business’s website can be the first listing when someone types in a relevant search. Different companies provide different services and varying approaches. So, be sure to hear them out and do a little bit of your own research on what they have to offer.

Will SEO Help My Business?

best-nyc-seo-marketing-agency-consultant-business-growth-02A huge myth in the internet marketing world is that SEO is only applicable to big business. That is so false. Businesses of all sizes can benefits from implementing search engine optimization. The right SEO company for your business will be able to not only tell you how effective a pragmatic strategy can be, but can then show you how your campaigns are running as time goes on.

What are My Business’s Goals?

You need to be able to visualize your goals before going to meet with an SEO company. Are you looking to promote a specific product or service? Do you want more website traffic? Do you want to generate more leads? Having defined goals will allow for better communication. From the start, this’ll assist an SEO company in determining the best plan of action for your business’s unique needs.

Why Should I Choose an Agency?

best-value-seo-marketing-company-03Businesses can go about SEO in two ways. They could hire an in-house marketing team member, or they could choose to work with an agency. While an in-house member may sound convenient, that single pro doesn’t outweigh the benefits of working with an SEO company. An agency can provide you with a team of experts, as well as experience in an array of verticals. Plus, working with an agency oftentimes comes out to be cheaper than hiring a single person with limited resources.

Are You Looking to Work with an SEO Company in NYC?

Creating and executing a successful search engine optimization strategy starts with mapping out your goals. When you work with the best SEO company in NYC, we can guarantee that you’ll receive a customized strategy that will better your business. So, contact us today for a free SEO consultation.

 

 

 

 

Local SEO Company in NYC

Local SEO Company in NYC | How Your Domain Name Impacts SEO

marketing-consultant-new-york-nj-what-is-SEO-01How do you want your business to be remembered? Well, when it comes to building an online presence, your domain name is a key component. In fact, just those few, short words are extremely valuable to a local SEO company in NYC looking to get your business a better ranking. Keeping reading to learn more:

What is SEO?

SEO, or search engine optimization, is the process of creating content to search engine standards. Over time, a successful SEO strategy will earn your website a higher ranking in search engine results. SEO is detail-oriented, and can be impacted by all elements that go into establishing your online presence – including your website’s domain.

What is a Domain?

what-is-domain-name-digital-marketing-nyc-02A domain is the name a website goes by. It is used in the URL – or website address – and is what online users will type in to find your website. While it’s doesn’t have to be your business’s name exactly, do consider your domain your first name online.

How Does My Domain Affect My SEO?

Your domain name is one of the first pieces of information an online searcher will receive. And, it can have a lasting effect on your site’s SEO. So, here are a few things to consider before purchasing your domain:

Recognition

Your domain is your online identifier. So, you want a domain that’s easily recognizable for your business. Don’t make users guess what your website is. You want to make it relevant to your business and probably pretty similar to your company’s actual name. This’ll help bring in more traffic, which, in turn, will work to strengthen your site’s online authority.

Search-ability

You don’t necessarily want an obscure or long domain name. This is because you always need to have the search intent in mind. The simpler the name, the easier it is to type it in. This can help your website rank higher, as well as make people come back and become repeat customers.

Keywords

what-are-keywords-google-search-business-marketing-company-03If you can implement a keyword anywhere within reason, and it make sense, you might as well. So, if a keyword makes sense when going to buy a domain name, why not? It’s actually a pretty standard practice for businesses to include a their industry, product, or service in their domain to differentiate them. And, it does tend to work in helping them rank higher.

Is Your Business in Need of a Local SEO Company in NYC?

Rely on the experts when it comes to establishing your business’s online presence. If your business is need of a local SEO company in NYC, contact us today to schedule a free SEO consultation.

At Best Marketing NYC, we are unique among SEO companies. Instead of changing your URL or your website, we create a unique site that is identical to your existing website with our favorable URL that links with every click back to your site. Contact us today for a detailed explanation.

Local SEO for NYC businesses

Local SEO in NYC | Does My Business Need SEO?

do-i-need-local-seo-for-my-service-business-01So, you want your business to reach a wider audience. In today’s world, that means claiming your space online. But, how do you do that? You need local SEO in NYC. Understanding who your audience is and how they search are key to getting your website in front of new and potential customers. Keep reading to learn more:

What is SEO?

benefits-of-seo-for-service-business-nyc-03

SEO stands for Search Engine Optimization. Search Engine Optimization is the process of creating varying forms of content – your website, blogs, etc. – in a manner that pleases search engine crawlers. These online crawlers index your content and determine where it should rank in Search Engine Results Pages. So, with a customized SEO strategy, when a potential customer searches for a word or phrase relevant to your company, you will be the first listing they see.

Why Are Search Engine Rankings Important?

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Research shows that more 70% of search engine users will only click on the first three listings in a search result. Plus, most people don’t even bother looking past the first page. Search engine rankings are so important for businesses to generate leads.

If your business is at the top of search results, it establishes an immediate trust between you and the search engine user. Higher rankings legitimize your business and encourage viewers to click on your link rather than another. Ultimately, this means your business has a better chance at generating more leads and creating more conversions.

What are the Benefits of SEO?

As time goes on, you’ll begin to notice that the benefits of a great SEO strategy are truly endless. While it can take time to start ranking higher, your efforts can lead to:

  • Business credibility
  • Higher conversion rates
  • Increase in website traffic
  • Lower bounce rate
  • Better return-on-investment
  • More online authority

How Do Search Engines Determine Rankings?

how-is-seo-measured-by-google-best-marketing-nyc-04Search engine ranking is a lengthy process. And, it’s unique for each business. It starts with a website. You design and develop a user-friendly website. On this website, you have relevant and well-structured content that includes an array of keywords and phrases. This is called on-page SEO. Additionally, you have other online entities, including your social media. This is known as off-page SEO.

Search engines send out crawlers. These crawlers analyze and index each page on your website to see if how it meets the criteria established by the platform’s algorithm. Is the website’s map easy to follow? Is the content structured in a hierarchy? Are there relevant keywords? All of these elements and more determine how relevant your site is for a specific search. The more relevant, the more likely your site is to rank higher.

Is Your Business in Need of Local SEO in NYC?

The power of the internet lies in the success of your business’s internet marketing strategy.

If you’re in need of local SEO in NYC, do not hesitate contact us to schedule a free consultation and learn how our services can better your business. We guarantee our results or you don’t pay full price.