Monthly Archives: November 2015

The Importance Of Understanding SEO For Doctors

doctorAs a medical professional, the last thing that you need to worry about is how to get your clinic, practice, and office information out to the general public. However, more and more the importance of online marketing, and having your website show up in the top of the organic search engine rankings, is becoming a part of doing business.

This is where we can help. We understand SEO for doctors and healthcare providers, and how changing some of the terms and the structure of a website can make a very big difference in how easily your patients can locate your practice.

To understanding the importance of SEO for doctors, or any healthcare providers, let’s break it down into basics.

What is SEO for Doctors and Why Does it Matter?

SEO or Search Engine Optimization is not a new concept. It has, however, evolved over time from simply using a specific number of keywords in a percentage on a page to integrating top quality content, the use of specific tags and descriptions, and a range of other different factors.

doctorThese different factors include titles, links, what words are used in the links, and the reputation of the links selected for the website. Each search engine uses these factors in specific algorithms to search each website, and each page within a website, to develop a list of most relevant websites by search terms.

The higher your website ranks, the more likely it is to be seen by the people you want to learn about your medical practice. Each person clicking on your website from those search engine rankings helps to boost your ranking just a bit more, which is why traffic to your website through SEO for doctors is so critical.

Organic Search Engine Rankings and SEO

Whenever you search for something using a search engine, you enter what are known as search terms. Those terms are matched by search engines to specific words on specific pages on all websites across the internet.

Those webpages that are ranked highest, which is established through complicated algorithms that include keywords, unique content, page visits, and other factors, show up at the top of the list. This is known as the organic search engine results, and they are completely free and cannot be influenced by any paid advertising.

The Challenge

We take the challenge out of developing your website for optimal SEO for doctors and healthcare providers. We will carefully analyze the keywords your current patients and new patients are using to find services similar to yours. We will also review your website for links, connect to your social media platforms, and also integrate your other online marketing programs to support your SEO program.

With our experience in SEO for doctors, we know how to boost your visibility online using proven, credible, and completely ethical techniques. While SEO is not a quick fix, you will see your ranking in search engine results move up, and you will see an increase in traffic to your website.

We are here to talk to you about how we can help get you the online visibility you need in search engines. To get started with your new SEO for doctors contact us today for an appointment with the most experienced, professional and results-driven marketing company in NYC.

Appearing On Online Maps Is A Boost For Your Business

Completing any online search for a local business, or for a product or service, will automatically provide you with information about companies close to your location offering what you want to buy.

As a business or company, allowing customers to find your business on a map as part of the search engine results is a big plus. It isn’t difficult to understand why from a customer’s point of view, but there are other advantages to any business as well.

The Customer Perspective

MapsThe reason that customers like seeing the business location on a map is simply convenience. This is particularly important when people are searching from mobile devices and don’t want to have to take the time to copy and paste a business address into a mapping app and find out where you are.

For those customers with GPS-enabled devices, which is most people using smartphones and tablets, this also provides a quick reminder that if they want the product today it is available close to where they are. For many consumers, this prompts them to go to your location and make a purchase instead of ordering online and waiting days for delivery.

Just to put it perspective, here is some interesting data from Google about the benefits of having your business appear on their online maps:

  • 97% of all searches for local businesses are now done online

  • Searches from a tablet will result in about 34% of those individuals making a purchase for the searched item on that same day

  • With smartphones, an online search results in a same day purchase for approximately 50% of users

  • Customers report seeing a business located on a map increases trust and confidence in the business

Get Located

While the major search engines such as Google, Bing and Yahoo are always important to consider, there are other online apps and maps sites that are also designed to get local businesses noticed. Don’t forget also to ensure your business is listed for the iOS users including Apple Maps Connect to get complete coverage for all mobile and desktop users.

mapsFor businesses of all types, including professional services and retailers, Yelp is an important consideration. More and more people are turning to this search and app to find specific local businesses without having to refine their search terms or weed through companies not located in their general area.

For city-wide information in a wide range of categories, including entertainment, shopping, and food, Foursquare is becoming an increasingly popular option for online searchers from mobile devices. As this allows a city-wide search, it is a perfect option to attract new customers and expand a growing client base.

Besides getting located and having your business immediately visible with regards to the maps system used, there is also the added benefit of the call button for the Google searches. With just a quick touch of the screen customers can call the business and find out information, verify inventory or just check to make sure you are open.

At a top NYC marketing firm, we can help you to start or update your listings to maximize business exposure on search engine mapping results. We can also discuss your overall online marketing program, just contact us to get started.