Author Archives: Lawrence Silverberg

SEO in New York City | What is the Bounce Rate?

what-bounce-rate-seo-analytics-google-top-nyc-agency-marketing-consultant-01What is the Bounce Rate I see in my website analytics? We live in a world of instant gratification. People know what they want, and they want it now. So, when you’re creating a website, you need to take that into consideration. If your site doesn’t offer a reader the value they’re looking for, what do you expect? For them to click away. Over time, this will affect how your website shows up in internet searches in New York City.

What is the Bounce Rate?

Sometimes, an online user will click on a page and leave before they’ve explored the content on it. This typically happens in a matter of seconds. And they tend to leave because they haven’t found what they’re looking for in those first, impressionable moments. When they leave so abruptly, it negatively impacts your bounce rate. Your website’s bounce rate is the percentage of people who left a page before having any further interaction with it.

How Does the Bounce Rate Affect SEO?

bounce-rate-infographic-best-marketing-nyc-02Online authority is a big deal with it comes to search engine optimization. You want people to find your site, click on it, and stay on it. You want them to browse and consume the information you have to offer.

When people are clicking away from your site so quickly, it tells search engines that something’s not quite right. There is a cause for concern that a website is not doing what it should be when people aren’t willing to stay on it. This lessens your authority as an industry expert and tells crawlers that your site isn’t relevant enough to rank higher in search results.

What is a Good Bounce Rate?

The lower your bounce rate, the better. Each site is going to be different. But, if you have a low bounce rate, it means that people are actually staying on your site and consuming your content.

How Can I Improve My Site’s Bounce Rate?

website-analytics-what-bounce-rate-general-information-03In order to improve your site’s bounce rate, you need to offers your visitors something more. Make sure that your site is designed nicely and functions properly. That’ll help the user-experience exponentially. Plus, you can’t just throw any sort of content on your site. Make sure you’re providing readers with value and entertainment to keep them around longer.

Are You Looking to Learn More About SEO in New York City?

With an ever-evolving online world, let the experts stay on top of the latest in SEO in New York City for you! So, contact us today to schedule a free SEO consultation and learn more about our services.



Google’s Biggest Algorithm Changes

nyc-agency-google-search-optimization-local-service-businesses-medical-practice-03Google’s Biggest Algorithm Changes up to 2016. The Google algorithm – it’s a mysterious thing that your business’s internet marketing revolves around nearly completely. And, while there’s a good hold on what makes the algorithm happy (this allows you to get a better ranking for your chosen keywords), we see a new Google update increasingly often. Here are some of the most historic Google algorithm changes:

2002: First Documented Update

In 2002, Google started documenting the changes to its algorithm. While this update is pretty mysterious, the whirlwind of change had only just begun for the search engine.

2005: Big Daddy

Does your company have a link strategy? In 2005, the Big Daddy update changed the algorithm to value inbound and outbound links. During this time, online authority and backlinking to high-quality sites became extremely relevant. And, while it’s not the biggest component in internet marketing today, it still has value.

Google-algorithm-updates-timeline-graphic-022007: Universal Search

The psychology of search is everything in internet marketing. And, in 2007, Universal Search made it easier for users to search in an array of verticals. This update included the New, Video, Images, and Local tabs so users could narrow their searches even more.

2010: Caffeine

The Caffeine update was more of an internal change for Google’s processes, but it still benefits marketers. That’s because this update sped up Google’s crawling, indexing, and ranking process. This ultimately speed up results for businesses working with SEO.

2010: Social Signals

There are two types of SEO: on-page and off-page. While on-page pertains to your website, off-page includes every other online entity your business has. Social media platforms became a valid signal to Google and are still a large part of the algorithm with the Social Signals update.

2011: Panda/Farmer

The Panda, also known as Farmer, updates were extremely important when it came to online advertising. Panda began regulating the ad-to-content ratio and gave preference to high-quality sites that aren’t user-friendly and attempt to “over optimize.”

2012: Search + Your World

Google loves Google. So, Google loves when people use Google+. Google+ is the search engine’s social platform. And, with the Search + Your World update, Google began steering toward personalization that gets more people on the search engine and staying there – just how people do with Facebook.

2012: Venice

Organic ranking is so important for local businesses. The Venice update allows organic, local results to show up in searches.

best-nyc-marketing-agency-company-google-algorithm-update-history-information-012013: Hummingbird

Google is a form of technology, obviously. But, that means it doesn’t think like a human. The Hummingbird update was an internal change that improved the search engine’s ability to interpret queries.

2014: Pigeon

Local listings would never be the same with the Pigeon update. This change gave those local listings more relevance than ever.

2015: Mobilegeddon

Mobile optimization is a necessity nowadays! Mobilegeddon was Google’s recognition of mobile search taking over and gives preference to mobile-friendly websites.

2015: Rankbrain

Google is looking toward the future of search intent with Rankbrain. This is a form of Artificial Intelligence learning that’ll hopefully give users more relevant search results.

2016: Intrusive Interstitial Penalty


Pop-up ads were an in your face, hard-to-ignore, and straight-to-the-point way for marketers and businesses to get a message across. However, they didn’t allow for a great user-experience. So, Google gave them – and other intrusive ad placements – the nix by punishing sites with these types of ads with lesser rankings and more penalties.

SEOLand Links to Google’s most Important Algorithm Updates:

Are You Up-to-Date on the New Google Update?

Google and search engines are constantly evolving. So, save some time and keep running your business while you let us learn about the new Google update! Start by contacting us at 212-686-0806 to schedule a free SEO consultation.