Category Archives: Best SEO company NYC

What is SEO, Search Engine Optimization

SEO in NYC | What is Search Engine Optimization?

best-seo-consultant-nyc-common-seo-questions-01Modern businesses looking to grow need to have a solid online presence. And, at the center of that is SEO in NYC. It’s three simple words that can have a lasting impact. So, keep reading to learn more:

What is SEO?

SEO stands for search engine optimization. Search engine optimization is the process of formatting digital content to be more agreeable to search engine algorithms. Over time, your efforts earn you higher search engine rankings for online inquiries pertaining to your product or service.

Why is SEO Important?

So many markets are over-saturated nowadays. So, you need a way to stand out in the crows. Ranking high in searching engine results for pre-determined keywords and phrases can do just that. When your website is lost in the World Wide Web, how can you expect people to find you? As you optimize your website and fresh content, you increase the chances of your business being found by ideal customers.

What are the Benefits of SEO?

search-engine-optimization-consultant-business-02SEO can really pay off for your business. With higher rankings comes an array of benefits. You can earn more trust by establishing a better ranking. You’ll also increase your website traffic because 70% of online users are more likely to click the first three listing and not even go past the first 10. Ultimately, this’ll mean more business for your company. A great online ranking shows that your business is legitimate. And, it really speaks volumes to potential customers nowadays.

Does SEO Include Online Ads?

Search engine optimization is an organic means of earning your website a higher online ranking. So, while online ads are a form of digital marketing, they are not a method for SEO. This is because you do not need to invest or bid money for a higher ranking with SEO. All you need to invest is time.

How Long Will it Take for My Website to Rank?

The timeframe to start ranking better in search engine results is different for everyone. Typically, it can take anywhere from three to six months to start seeing moves begin to happen. But, it also depends on where you’re starting with optimization, what your vertical is, and several other factors. So, patience is encouraged when working with SEO.

Is Your Business in Need of SEO in NYC?

Make your mark online. If you’re looking to drum up more business online, you need SEO in NYC. Together, we can create an effective strategy for your company.

Contact us today to schedule a free SEO consultation.

Local SEO for NYC Companies

NYC Local SEO Company | Keyword Bidding with Google Ads

local-small-business-marketing-agency-specialist-consultants-nyc-ny-nj-ct-tri-state-02Online advertising is the bread and butter of marketing right now. But, Google Ads isn’t always so easy to navigate. That’s why it’s so great to work with a reputable NYC local SEO company. Here are the basics of keyword bidding with Google Ads to help you better understand the mechanics:

What is Google Ads?

top-nyc-marketing-company-create-manage-google-adwords-ads-campaigns-strategy-03Formerly known as Google AdWords, Google Ads is an online advertising system created by Google. Businesses and people are able to pay to get their ads displayed throughout Google’s ad network, including within search results.

What are Keywords?

Keywords are topics made up of a words or phrase. They are easy for online users to search these keywords and find relevant search results. Businesses are able to target these keywords and place bids for a higher ranking ad placement in search results.

How to Bid on Keywords

So, you’re ready to bid on keywords and get your ads at the top of results pages. Keywords have a list of components that make them valuable as denoted by their quality score. This includes the bid, click-through-rate, landing page experience, and relevance. These are what you’ll manage to make sure your keywords are as successful as possible. Here is how to use that information to make bids in less than 10 steps:

  1. how-get-my-business-shown-google-search-results-small-consultant-agency-marketing-nyc-ny-nj-01Start by downloading a week’s report for data.
  2. Using active keywords, create a spreadsheet containing rows A-G, labeled “Week,” “Keyword,” “Campaign,” “Ad Group,” “Status,” “Max. CPC,” “Avg. Position,” “Search Impr. Share,” and “Search Lost IS (Rank)”.
  3. Use the following equation in row 2, column J to see which keywords ranking at 1.4 or 1.6. This will only leave ranking 1.5: =IF(OR((AND(EXACT(B2,B3),OR(G3=1.4,G3=1.5,G3=1.6))),OR(G2=14,G2=1.5,G2=1.6)), “skip”)
  4. Delete the “skip” rows and column J. Also, delete any keywords outside of the current week and with an average position of 0.
  5. Viewing only an average position of 1-1.3, delete keywords with a rank higher then 10%.
  6. Multiply the cost-per-click bid by a value between .9 -1.3, with the goal of getting 1.5.
  7. Make sure the CPC is less than the first page bid and the “Search Impr. Share.” If it is lower, you need to raise that bid to be a minimum or $1.
  8. Keep just the “Keyword,” “Campaign,” “Ad Group,” and “Max. CPC.” columns.
  9. Upload these to your Ads Editor to see your changes. This will be your bids.

Is Your Business in Need of an NYC Local SEO Company?

Don’t wait! Once your business starts a successful strategy with an NYC local SEO company, the benefits are endless. So, contact us today to schedule a free SEO consultation with one of our experts.

 

SEO for Small Businesses NYC

NYC Internet Marketing | Does SEO Work for Small Business?

small-business-internet-marketing-consultant-expert-nyc-01On the World Wide Web live a lot of myths. An internet marketing tall tale is that search engine optimization doesn’t work for small businesses. But, in all honesty, search engine optimization can do wonders for your local, mom and pop shops that are looking to make it big! So, if you’re concerned about your future with NYC internet marketing, here are some proven claims that SEO works for small business:

It’s Cost-Effective

When you’re working with internet marketing, you really have a lot of control over what you’re spending. In fact, inbound leads can be more than 60% less expensive than outbound marketing leads. You’re also able to control all budget aspects of your campaigns as you learn more about your market. With time as your largest investment, this makes SEO worth the money.

The ROI is Great

high-roi-return-on-investment-online-marketing-costs-info-nyc-2You may think that you have to spend in order to earn. But, with a cost-effective SEO strategy, you can have an amazing return-on-investment. First of all, great SEO impacts so many aspects of your business, including reputation and credibility. Those two alone can earn the trust of new customers and bring back repeat customers. So, consider how much a lead is worth to you, do the math from there, and make sure that your SEO strategy makes sense for your business.

It Improves Customer Experience

In order to create an SEO-friendly presence, you need to structure your online content in a fashion that’s search engine algorithm-friendly. That means your website is going to be easy-to-navigate and your written content will be structured for the easiest read. Overall, this’ll improve the entire customer experience. Once again, it’ll encourage potential, new customers to stick around and bring back repeat customers.

There are Long-term Results

does-small-business-online-marketing-increase-sales-leads-patients-revenue-03We’re only in the very early stages of SEO. So, as the internet continues to evolve, you’ll continue to reap the benefits and see long-term results. Just think, as you read this, millions of people are using their phones to search. This is a trend that search engines and marketers are picking up on in real time. After your SEO strategy is up and running, so begins the organic cycle of user interaction and the strengthening of your online presence.

Is Your Business in Need of NYC Internet Marketing?

NYC internet marketing can benefit any business, regardless of its size! So, if you’re ready to begin your journey to building an online presence, contact us today for a free SEO consultation.

NYC’s Top SEO Company. Excellent Service, Affordable!

SEO in New York City | A Beginner’s Guide to Digital Marketing

top-digital-marketing-agency-nyc-affordable-best-value-01If you have yet to get your business online, it’s time to get out of the Stone Age! Print media, commercials, and radio spots are no longer the way to generate new business. You need to be online. And, with SEO in New York City, you can get your business noticed in little to no time.

What is Digital Marketing?

Digital marketing is pretty self-explanatory. It’s simply any form of marketing that you do online. However, there are a lot of ways you can market your business online. You can utilize content marketing, social media marketing, Google Ads, email marketing, search engine optimization, and more. For many businesses, it’s a mixture of all these different elements that lead to a successful digital marketing strategy.

What is SEO?

SEO is search engine optimization. It is the process of creating digital content in a format that conforms to search engine algorithms. The ultimate goal of SEO is to get your business’s website to the top of search engine rankings. This established your business as the trustworthy option among competitors and can help you generate more leads.

What is PPC?

best-value-ppc-google-adwords-small-nyc-agency-02PPC stands for pay-per-click. This is a form of online advertising. Rather than using SEO to help your business rank organically, you can place an ad. You bid for the placement you want (typically above organic listings) and you then pay the ad distributor any time someone clicks on your ad.

This is a very common form of Google advertising, and is more cost-effective than traditional methods of advertising. This is because you can watch your campaigns to see how they’re performing and adjust where you’d like to spend your ad money in real time.

What is Inbound Marketing?

When it comes to effective marketing, you need to understand your audience. Older generations probably remember outlandish ads on television and radio, urging customers to come forth with their dramatic promotions. That’s outbound marketing. In today’s digital realm, businesses need to earn their customers. So, they use inbound marketing. By providing value to an online user’s experience, they’re more likely to become a customer of yours.

What is Content Marketing?

best-content-marketing-agency-value-nyc-03Content marketing can play a huge role in your business’s digital marketing strategy. You create valuable, information, easy-to-read content with SEO in mind and cross-promote it across all of your social media pages. In turn, this high-quality content draws new, potential customers onto your website.

Are You in Need of SEO in New York City?

Don’t wait any longer to optimize your site! If you’re in need of SEO in New York City, contact us today to schedule a free consultation with the best SEO company around.

Hiring an SEO Company

SEO Company in NYC | Questions to Ask Before Hiring an SEO Company

what-is-nyc-seo-company-01You’re looking to take your business to the next level online. That may mean you’re thinking about working with an SEO company in NYC. That could be a great move for your business. An SEO company can offer your business unmatched benefits, if you choose the right one.

What is an SEO Company?

Before you can start working with an SEO company, you need to understand what they can do for you. SEO companies work to earn business higher search engine result rankings. So, with the right SEO strategy, your business’s website can be the first listing when someone types in a relevant search. Different companies provide different services and varying approaches. So, be sure to hear them out and do a little bit of your own research on what they have to offer.

Will SEO Help My Business?

best-nyc-seo-marketing-agency-consultant-business-growth-02A huge myth in the internet marketing world is that SEO is only applicable to big business. That is so false. Businesses of all sizes can benefits from implementing search engine optimization. The right SEO company for your business will be able to not only tell you how effective a pragmatic strategy can be, but can then show you how your campaigns are running as time goes on.

What are My Business’s Goals?

You need to be able to visualize your goals before going to meet with an SEO company. Are you looking to promote a specific product or service? Do you want more website traffic? Do you want to generate more leads? Having defined goals will allow for better communication. From the start, this’ll assist an SEO company in determining the best plan of action for your business’s unique needs.

Why Should I Choose an Agency?

best-value-seo-marketing-company-03Businesses can go about SEO in two ways. They could hire an in-house marketing team member, or they could choose to work with an agency. While an in-house member may sound convenient, that single pro doesn’t outweigh the benefits of working with an SEO company. An agency can provide you with a team of experts, as well as experience in an array of verticals. Plus, working with an agency oftentimes comes out to be cheaper than hiring a single person with limited resources.

Are You Looking to Work with an SEO Company in NYC?

Creating and executing a successful search engine optimization strategy starts with mapping out your goals. When you work with the best SEO company in NYC, we can guarantee that you’ll receive a customized strategy that will better your business. So, contact us today for a free SEO consultation.

 

 

 

 

Local SEO Company in NYC

Local SEO Company in NYC | How Your Domain Name Impacts SEO

marketing-consultant-new-york-nj-what-is-SEO-01How do you want your business to be remembered? Well, when it comes to building an online presence, your domain name is a key component. In fact, just those few, short words are extremely valuable to a local SEO company in NYC looking to get your business a better ranking. Keeping reading to learn more:

What is SEO?

SEO, or search engine optimization, is the process of creating content to search engine standards. Over time, a successful SEO strategy will earn your website a higher ranking in search engine results. SEO is detail-oriented, and can be impacted by all elements that go into establishing your online presence – including your website’s domain.

What is a Domain?

what-is-domain-name-digital-marketing-nyc-02A domain is the name a website goes by. It is used in the URL – or website address – and is what online users will type in to find your website. While it’s doesn’t have to be your business’s name exactly, do consider your domain your first name online.

How Does My Domain Affect My SEO?

Your domain name is one of the first pieces of information an online searcher will receive. And, it can have a lasting effect on your site’s SEO. So, here are a few things to consider before purchasing your domain:

Recognition

Your domain is your online identifier. So, you want a domain that’s easily recognizable for your business. Don’t make users guess what your website is. You want to make it relevant to your business and probably pretty similar to your company’s actual name. This’ll help bring in more traffic, which, in turn, will work to strengthen your site’s online authority.

Search-ability

You don’t necessarily want an obscure or long domain name. This is because you always need to have the search intent in mind. The simpler the name, the easier it is to type it in. This can help your website rank higher, as well as make people come back and become repeat customers.

Keywords

what-are-keywords-google-search-business-marketing-company-03If you can implement a keyword anywhere within reason, and it make sense, you might as well. So, if a keyword makes sense when going to buy a domain name, why not? It’s actually a pretty standard practice for businesses to include a their industry, product, or service in their domain to differentiate them. And, it does tend to work in helping them rank higher.

Is Your Business in Need of a Local SEO Company in NYC?

Rely on the experts when it comes to establishing your business’s online presence. If your business is need of a local SEO company in NYC, contact us today to schedule a free SEO consultation.

At Best Marketing NYC, we are unique among SEO companies. Instead of changing your URL or your website, we create a unique site that is identical to your existing website with our favorable URL that links with every click back to your site. Contact us today for a detailed explanation.

Local SEO for NYC businesses

Local SEO in NYC | Does My Business Need SEO?

do-i-need-local-seo-for-my-service-business-01So, you want your business to reach a wider audience. In today’s world, that means claiming your space online. But, how do you do that? You need local SEO in NYC. Understanding who your audience is and how they search are key to getting your website in front of new and potential customers. Keep reading to learn more:

What is SEO?

benefits-of-seo-for-service-business-nyc-03

SEO stands for Search Engine Optimization. Search Engine Optimization is the process of creating varying forms of content – your website, blogs, etc. – in a manner that pleases search engine crawlers. These online crawlers index your content and determine where it should rank in Search Engine Results Pages. So, with a customized SEO strategy, when a potential customer searches for a word or phrase relevant to your company, you will be the first listing they see.

Why Are Search Engine Rankings Important?

what-is-seo-search-engine-optimization-best-02

Research shows that more 70% of search engine users will only click on the first three listings in a search result. Plus, most people don’t even bother looking past the first page. Search engine rankings are so important for businesses to generate leads.

If your business is at the top of search results, it establishes an immediate trust between you and the search engine user. Higher rankings legitimize your business and encourage viewers to click on your link rather than another. Ultimately, this means your business has a better chance at generating more leads and creating more conversions.

What are the Benefits of SEO?

As time goes on, you’ll begin to notice that the benefits of a great SEO strategy are truly endless. While it can take time to start ranking higher, your efforts can lead to:

  • Business credibility
  • Higher conversion rates
  • Increase in website traffic
  • Lower bounce rate
  • Better return-on-investment
  • More online authority

How Do Search Engines Determine Rankings?

how-is-seo-measured-by-google-best-marketing-nyc-04Search engine ranking is a lengthy process. And, it’s unique for each business. It starts with a website. You design and develop a user-friendly website. On this website, you have relevant and well-structured content that includes an array of keywords and phrases. This is called on-page SEO. Additionally, you have other online entities, including your social media. This is known as off-page SEO.

Search engines send out crawlers. These crawlers analyze and index each page on your website to see if how it meets the criteria established by the platform’s algorithm. Is the website’s map easy to follow? Is the content structured in a hierarchy? Are there relevant keywords? All of these elements and more determine how relevant your site is for a specific search. The more relevant, the more likely your site is to rank higher.

Is Your Business in Need of Local SEO in NYC?

The power of the internet lies in the success of your business’s internet marketing strategy.

If you’re in need of local SEO in NYC, do not hesitate contact us to schedule a free consultation and learn how our services can better your business. We guarantee our results or you don’t pay full price.

5 Important Reasons Your Website Needs to Be Search Engine Optimized

Over the past couple of decades, the internet has drastically changed the way we live and do business. Today, everything that we could possibly need to search for is right at our fingertips; just a few clicks of a button or mouse and you can find information, services, products, references, and much more. For business owners, the convenience of the internet means that having a strong online presence has never been more essential. Here are five of the top reasons why search engine optimization is so important for your company.

seo#1. Businesses Are Based Online:

With 93% of people who are looking for products and/or services doing so through a search engine such as Google, failing to implement good SEO strategies in your company means that you’re missing out on being found by the billions of people who browse the internet every day.

#2. It’s Cost-Effective:

When it comes to SEO for your business, it’s important to understand that it’s a very cost-effective strategy and investment. Although you might be worried about counting the costs when it comes to hiring an expert SEO company to improve your search engine rankings, bear in mind that this will certainly pay off with great results. Along with that, SEO is also affordable since you can tailor it to the needs of your brand.

#3. Gain an Advantage Over Weaker Competition:

Over the past few years, SEO has grown so popular that it is difficult to find a company which has not integrated it into its marking strategy. However, not all companies use SEO, and there are many which do but are not utilizing it correctly. Utilizing strong SEO strategies for your own company will expose those which are not, giving you an advantage over your competition.

seo#4. SEO Is Continually Evolving:

One of the best things about SEO is that it’s continuously growing and evolving. Whilst the main techniques and methods have stayed very much the same at the core, the application of SEO is constantly changing to meet the ever-diverse, evolving demands of the market. Because of this, it is a strategy that can grow with your business and acknowledge the unpredictability of your target market.

#5. High Conversion Rates:

Lastly, the traffic generated by SEO tends to have a higher rate of conversion than most other methods. This is because when a user is searching for a product or service on Google, or another search engine, they tend to be ready to buy. Improving your ranking with good SEO strategies will not only increase your exposure, but also your profits.

Contact us today to see what a top NYC marketing company can do for your company’s SEO strategy.

Schedule a Demo Today

We can help you develop a strategy for boosting your search engine rankings and increasing your website potential with customer reviews. As a top NYC marketing firm we have the experience and expertise you need, just get in touch today by calling us at 212-686-0806.

What Does SEO Do for Small Businesses?

seoA small business that does not employ search engine optimization, or SEO, is likely losing opportunities with customers. Even if your business does not operate on the web, but has customers that come into their location, will find that having a presence online is essential. In short, SEO is the process used to help your website to rank well in the search engines. It is the foundation of all of the marketing you will do online. When your SEO is in order, your website ranks well in the search engines, which means people can find you.

How Does SEO Impact a Business?

Let’s say you are a local hardware store. You may be another type of retailer, a service provider, a church, or any other type of organization. You’ve developed a website. Now, SEO goes to work to help you. It does so by allowing those who are interested in your business to find you.

With the right keywords placed on your website in the right ways, a customer looking for the services you offer can locate you through a simple search engine search. They head online and type in words such as “hardware store” your business can show up.

With SEO in place, you can generate business from ads placed on social media tools. Again, people looking for or talking about the services you offer can find you.

If a customer who has already visited your business wants your services, they can find them easily by typing your company’s name into the search engines. Because you rank well in the search engines because of SEO, your information shows up.

seoSEO is an important part of marketing online. It is a process of giving clues to the search engines about your business and the services that you offer. This way, the search engines can pair up the people looking for the product or service with the people who offer it. It is one of the very best ways to get more customers to your business and to drive sales consistently.

 

If you have yet to put in place a marketing program, now is the time to do so. The Internet is much different than marketing offline, though. That is why you need the best provider in the area to meet your specific needs. You can grow your business effectively with SEO. Call us at 212-686-0806 to schedule a demonstration.

How Customers Find Your Business: What Is Rated Most Trustworthy?

online-trust-authorityWhen planning marketing campaigns online or when planning a traditional marketing campaign using a combination of technology and tried and true marketing strategies is there really a difference? Do customers see some forms of finding a business more trustworthy than others?

Research by the North American Technographics Media and Marketing Survey from 2008 indicates it really does have an impact. Surprisingly, some of the areas your business may be focusing on the most have the least reported level of being a trusted referral source.

The Lowest Ratings

This result is a bit of a surprise as blogging is seen as such an important part of branding; but it is not a great part of building trust. Apparently consumers see it is branding as well as only 16% of the people surveyed in the United States reported they trusted the information found on company blogs.

Another interesting finding was that social networking company profile sites were not that much more trustworthy according to the study. Only 18% of people trusted these online sites as a source of accurate and correct information.

While the specific reasons weren’t listed in the results, it isn’t hard to put it together. People see company blogs, social media sites and profiles, online classified, direct mail and emails from a company as the least reliable sources of accurate and truthful information, all coming in at under 30%. Instead, they see it as marketing, which is what it really is.

What is Trusted: Online Content Sites, Search Engines and Personal Referrals

So, if all these company and business directed sites are seen than less than trustworthy, what are the trusted information sources?

Emails from people you know are the number one most trusted source at 77%. Getting your customers to forward emails is, therefore, a great way to turn a lower level trust marketing option into the highest level.

Independent consumer surveys, reports and reviews were the next highest at 60%, followed by search engine results at 50%. This is interesting as it shows the power of moving your website up the search engine rankings to tap into that 50% trusted source number.

Additionally, having your products reviewed with ratings on your own site or through independent sites is also a top decision. When you allow customer ratings for products on your site, you can double dip into this trust level, creating a true win-win situation for everyone.

Hallmarks of Trustworthy Sites

Making a website more trustworthy is essential both to move up through the search engine ranking as well as to give searchers that immediate sense of confidence when they hit your landing page.Trust

Trustworthy websites provide accurate and honest information about the products and services they are offering. They don’t make wild promises, and they use unique, original content, not cut and paste information off other sites.

Today’s consumers are savvy when it comes to spotting websites that are outdated, not using top encryption and security, and that don’t appear to be authentic. Enhancing your website will not only add to the time customers spend on your site, but it will also help with organic search engine results.

Let us help you get started in building your website as a trusted source on any search engine result page. Give us a call today at 212-686-0806, as a top NYC marketing company we can provide results.