The Importance Of Understanding SEO For Doctors

doctorAs a medical professional, the last thing that you need to worry about is how to get your clinic, practice, and office information out to the general public. However, more and more the importance of online marketing, and having your website show up in the top of the organic search engine rankings, is becoming a part of doing business.

This is where we can help. We understand SEO for doctors and healthcare providers, and how changing some of the terms and the structure of a website can make a very big difference in how easily your patients can locate your practice.

To understanding the importance of SEO for doctors, or any healthcare providers, let’s break it down into basics.

What is SEO for Doctors and Why Does it Matter?

SEO or Search Engine Optimization is not a new concept. It has, however, evolved over time from simply using a specific number of keywords in a percentage on a page to integrating top quality content, the use of specific tags and descriptions, and a range of other different factors.

doctorThese different factors include titles, links, what words are used in the links, and the reputation of the links selected for the website. Each search engine uses these factors in specific algorithms to search each website, and each page within a website, to develop a list of most relevant websites by search terms.

The higher your website ranks, the more likely it is to be seen by the people you want to learn about your medical practice. Each person clicking on your website from those search engine rankings helps to boost your ranking just a bit more, which is why traffic to your website through SEO for doctors is so critical.

Organic Search Engine Rankings and SEO

Whenever you search for something using a search engine, you enter what are known as search terms. Those terms are matched by search engines to specific words on specific pages on all websites across the internet.

Those webpages that are ranked highest, which is established through complicated algorithms that include keywords, unique content, page visits, and other factors, show up at the top of the list. This is known as the organic search engine results, and they are completely free and cannot be influenced by any paid advertising.

The Challenge

We take the challenge out of developing your website for optimal SEO for doctors and healthcare providers. We will carefully analyze the keywords your current patients and new patients are using to find services similar to yours. We will also review your website for links, connect to your social media platforms, and also integrate your other online marketing programs to support your SEO program.

With our experience in SEO for doctors, we know how to boost your visibility online using proven, credible, and completely ethical techniques. While SEO is not a quick fix, you will see your ranking in search engine results move up, and you will see an increase in traffic to your website.

We are here to talk to you about how we can help get you the online visibility you need in search engines. To get started with your new SEO for doctors contact us today for an appointment with the most experienced, professional and results-driven marketing company in NYC.

How to Build a Email List

email marketingYou are busy. You have only so much time in a given day to get everything done. How in the world do you have time to build an email list? It is quite commonly thought of as one of the most important tools of online marketing for businesses, but building an email list doesn’t seem to be an easy process. After all, what are you supposed to do to get people to sign up to interact with you again through email? The goal is to make the entire process automated so that you don’t have to do anything about it at all.

When to Get Emails from Customers

The biggest question most small businesses have is how can they attract people to an email marketing list. Here are some tips to help you to do that.

• Set up a program or software tool that allows you to capture the email address of customers as they buy from you or otherwise interact with you online. Again, you want this to be automated so that you don’t have to do so.

email marketing

 

• When a customer visits your website, prompt them to provide you with an email address to receive updates and discounts. You do not have to do anything more than place a link on your page for this, but you can also use pop ups to help you to get your customers’ attention.

email marketing• If and when a customer signs up on your site for anything or makes a purchase, ask permission to send them updated offers and special promotional emails. Doing this allows you to bring those people who have already purchased from you back to your website.

• Include the same type of emails and links to your email list on your social media accounts. Every now and then, ask your readers to sign up for the email list to get special information.

email marketing

• And, for your local customers, include links on your receipts or encourage customers to add their email address to your computer system.

You may be surprised by just how frequently customers are willing to provide you with this information. Though you do have to ask for permission to send an email to a customer, you can do this rather easily through an automated system. And, once you have those customers on that list, you can begin to bring them back to your website again.

Schedule a Demo Today

We can help you develop a strategy for boosting your search engine rankings and increasing your website potential with customer reviews. As a top NYC marketing firm we have the experience and expertise you need, just get in touch today by calling us at 212-686-0806.

Which Social Media Platform Should Your Small Business Use

Which Social Media Platform Should Your Small Business Use?

social mediaFor many small businesses, social media is a hot spot. Most companies recognize the importance and value of connecting with customers through social media websites, also called platforms. However, they often don’t recognize the importance of using more than one site. There’s no doubt that this process can take up a lot of your time. That is why you will likely benefit from working with a professional marketing company that can help you to create and manage your social media sites on an ongoing basis. How do you know which sites you should be on, though?

What Will Benefit Your Business?

It may seem like there are dozens of social media websites out there and new ones growing every day. Which ones should your company be a part of? Here is some help in that area.

 

social media

• Facebook is one of the largest and most important websites for all types of businesses. It is one of the most versatile platforms. Your business should be here in nearly every case.

 

 

social media Twitter is a secondary option. It is best for those who want to send out short messages and inks directly people back to websites or blogs. Keep in mind that Twitter’s audience is versatile with both professionals and consumers on it.

 

 

social media• LinkedIn is perhaps the most important option for B2B companies. If you need to network with other companies and professionals this is the place to be. This is also a great place for finding employees for your company.

 

 

social media• Instagram is an excellent option for companies that benefit from photos. It is a great place to showcase what you have to offer in photo formats.

 

 

social media• Pinterest is a great location for many businesses as well especially if you sell products that can help people to create things whether that is clothing, art supplies, or even home improvement products.

 

Do you need to be on every one of these social media websites? It is not necessary to do so. However, it is important to create a focused effort at building your following through social media in the platform that is best suited for your company. Doing this helps you to grow your brand’s awareness and gives you an inexpensive but highly effective way of marketing to large numbers of people. With the help of a marketing team, you can create social media ads that get attention.

Schedule a Demo Today

We can help you develop a strategy for boosting your search engine rankings and increasing your website potential with customer reviews. As a top NYC marketing firm we have the experience and expertise you need, just get in touch today by calling us at 212-686-0806.

How Can Small Businesses Encourage Online Reviews

How Can Small Businesses Encourage Online Reviews?

online reviewsAs a small business owner, you may recognize that the most powerful tool for marketing your business is word of mouth. That is, it is one person telling another person about your product or service. This type of advertising as long been one of the most important forms because it is the most likely to create a positive outcome. Yet, many times, small business owners, don’t translate that often thought of as off-line type of marketing online. That’s a mistake. In short, you need reviews from customers online to showcase your business and to encourage others to interact with you.

But, How Do You Get Them?

online reviewsOnline reviews are powerful and very important. You may seem them occur on your social media pages, on review websites, and on third party websites and blogs. When they are good things, you’ll really want to ramp up the number of them you have. But, how can you encourage people to leave reviews for you online? These tips can help you to do just that:

• Ask for them. The most important and most effective way to get reviews from your customers is to ask for them. You can do this when you provide the product or service, for example. Ask them to leave you a review on your website or blog, for example.

• Use email marketing to help you to get them. When you send your customer an email, perhaps as a result of a purchase, you can leave a link in it to leave a review for your business online. Make it easy with a one click format.

• Ask on your social media pages directly. If you’ve worked to build a presence online like this, you just need to ask for your customer’s to voice their opinions of what you have to offer. And, listen to the feedback you get. Good or bad, it can help you to make big decisions going forward.

online reviews

When it comes down to it, you need online reviews to help your business to stand out from all of the rest. They may not always be easy to get, though. When you work with a third party marketing team, there is the benefit of being able to attract more business, a bigger social presence, and better online reviews for your company. Good or bad, these help to get people talking about your company.

Schedule a Demo Today

We can help you develop a strategy for boosting your search engine rankings and increasing your website potential with customer reviews. As a top NYC marketing firm we have the experience and expertise you need, just get in touch today by calling us at 212-686-0806.

Have You Updated Your SEO Lately

Have You Updated Your SEO Lately? Why You Need To Do So

seo updateSearch engine optimization is one of the most important components to your company’s marketing campaign even if you do not think much about it from one day to the next. SEO, though, isn’t a one-time tool. It is something you need to go back to time and time again to update to keep fresh. When you do this, you ensure that your business can continue to reach new people, rank better in the search engines, and market in the best possible manner. When was the last time you updated your SEO methods? If it has not been recently, now may be the time to do so.

Why Does SEO Matter?

seo updateThere are various reasons to upgrade your search engine optimization. First, consider the fact that the internet is growing and changing every day. Your competition changes. Your customers and consumers change. And, your business changes. Every day, you have the ability to rank better or worse in the search engines as a direct response to this.

One of the reasons this happens is because the search engines themselves change the rules. Google, for example, is focused on ensuring that customers always have the very best information and the best possible results page to fit their needs. Quality matters. It updates the methods it uses to get the best sites possible on that page, therefore. You need to ensure your website always matches what search engines like this are after.

seo updateIn addition to this, updating SEO can allow you to retarget your customers in a more effective manner. When you are using the help of a third party marketing company, for example, you can learn which keywords and advertising methods – including SEO – are working for you. You can then alter what you are using to ensure you are getting the best return for your investment. The fact is, your needs and the outcome of your campaigns will change very often. If you leave your website as a static page without any changes, you are missing out on key opportunities.

As a business owner, you need to change your marketing methods including SEO on a regular basis to compete and to stay ahead. The right SEO is the right combination of keywords that work for you right now. With the help of a marketing team you can ensure that is always the case.

Schedule a Demo Today

We can help you develop a strategy for boosting your search engine rankings and increasing your website potential with customer reviews. As a top NYC marketing firm we have the experience and expertise you need, just get in touch today by calling us at 212-686-0806.

What Are the Benefits of Email Marketing

What Are the Benefits of Email Marketing?

email marketingEmail marketing is a form of interacting with customers through email. It is much like other types of online marketing in that your goal is to encourage people to interact with your company through less sales like techniques and with more of a focus on building a relationship with them. Yet, email marketing is highly competitive. How many emails do you get in your inbox on a daily basis and how many of them do you open and read? As a small business, it is important to utilize email marketing because it can be very impactful on your company, but you’ll want to work closely with a marketing company to ensure you get it right.

What Will Happen When You Apply Email Marketing to Your Business?

There are various benefits of email marketing campaigns. If they are done well, your business will get a variety of benefits including:

• You’ll get more customers to come back to your website to have a second look at what you have to offer. Here’s something that’s important. Most people need to visit the same site and look at the same product three, four or more times before buying. Email marketing helps ensure they get back.

 

email marketing • You’ll build brand awareness through email marketing. Remember, this is not just about selling or sending promotional materials. You’ll also send educational information and other resources to your email signups. That helps to build your brand and it builds a customer’s confidence in your company.

 

 

email marketing• You’ll see more sharing and interaction of your social media pages, blog posts, and your company yourself when you use email marketing. As customers get to know your brand and product through emails, they are more likely to tell their friends about you. This can help to increase your customer base and help to build your company well beyond the internet.

 

 

Email marketing does not have to be complex, but it should be something that your business uses. Without it, you’ll find your company struggling to keep in touch with customers that already know about the products and services you offer, including those who already have purchased from you. With email marketing, more people learn about your company, think about your company when they see your email, and interact with your business on a regular basis. You’ll want to do this to build up your business especially with so much competition today in most industries.

Schedule a Demo Today

We can help you develop a strategy for boosting your search engine rankings and increasing your website potential with customer reviews. As a top NYC marketing firm we have the experience and expertise you need, just get in touch today by calling us at 212-686-0806.

PPC Ads: How They Can Help a New Company Gain Traction

If you are searching for ways to gain traction as a business and grow your brand at a faster rate, then paid advertising might be something that you want to consider. While paying for advertising space isn’t usually something that many new business owners are happy to sign up for due to the cost, Pay-Per-Click (PPC) advertising provides a cheaper yet very effective alternative option. Here, we explore how PPC ads can help your company to gain traction and expand.

ppc

They’re Predictable:ppc

One of the best reasons to choose PPC ads over other types of online marketing is that they are often more predictable, allowing you to make better decisions regarding where you are investing your money. When compared to other popular marketing strategies such as SEO or content marketing, there is much less variance with PPC advertising, since your visitors will be directly tied to how much you spend. In turn, there’s less financial risk involved, making it easier for your business to budget.

Fast Results:

Businesses that implement an expert PPC marketing campaign can often expect faster results than those who use other types of marketing. In general, it takes even the best of marketers a few months at the least to gain traction using inbound marketing methods – with PPC ads, you can drive more traffic to your website within a matter of hours with the right keywords and target audience.

More Time:

pay per clickToday, many common methods of online marketing are very time consuming. Take, for example, content marketing – to run a successful content marketing campaign, you’d need to first produce high quality content before publishing it. There’s also the issue of gaining exposure, so additional time needs to be taken to build up your online audience and ensure that your content is published on reputable sites. On the other hand, running a PPC campaign doesn’t take much time. Once you’re finished with the initial setup concerning keyword research and calls to action, you can have a profitable campaign running successfully, giving you more time to focus on the other areas of your business.

 

Several Options:

When it comes to putting together a PPC campaign, businesses have several options to choose from. These include Google AdWords, which is one of the most popular, since you can get traffic in almost every niche and target keywords with high commercial intent. However, don’t overlook the other networks available, such as Bing, Facebook Ads, and Adroll.

Schedule a Demo Today

Would you like to learn more about how your business can thrive with PPC ads? Get in touch with our NYC marketing company today!

We can help you develop a strategy for boosting your search engine rankings and increasing your website potential with customer reviews. As a top NYC marketing firm we have the experience and expertise you need, just get in touch today by calling us at 212-686-0806.

5 Important Reasons Your Website Needs to Be Search Engine Optimized

Over the past couple of decades, the internet has drastically changed the way we live and do business. Today, everything that we could possibly need to search for is right at our fingertips; just a few clicks of a button or mouse and you can find information, services, products, references, and much more. For business owners, the convenience of the internet means that having a strong online presence has never been more essential. Here are five of the top reasons why search engine optimization is so important for your company.

seo#1. Businesses Are Based Online:

With 93% of people who are looking for products and/or services doing so through a search engine such as Google, failing to implement good SEO strategies in your company means that you’re missing out on being found by the billions of people who browse the internet every day.

#2. It’s Cost-Effective:

When it comes to SEO for your business, it’s important to understand that it’s a very cost-effective strategy and investment. Although you might be worried about counting the costs when it comes to hiring an expert SEO company to improve your search engine rankings, bear in mind that this will certainly pay off with great results. Along with that, SEO is also affordable since you can tailor it to the needs of your brand.

#3. Gain an Advantage Over Weaker Competition:

Over the past few years, SEO has grown so popular that it is difficult to find a company which has not integrated it into its marking strategy. However, not all companies use SEO, and there are many which do but are not utilizing it correctly. Utilizing strong SEO strategies for your own company will expose those which are not, giving you an advantage over your competition.

seo#4. SEO Is Continually Evolving:

One of the best things about SEO is that it’s continuously growing and evolving. Whilst the main techniques and methods have stayed very much the same at the core, the application of SEO is constantly changing to meet the ever-diverse, evolving demands of the market. Because of this, it is a strategy that can grow with your business and acknowledge the unpredictability of your target market.

#5. High Conversion Rates:

Lastly, the traffic generated by SEO tends to have a higher rate of conversion than most other methods. This is because when a user is searching for a product or service on Google, or another search engine, they tend to be ready to buy. Improving your ranking with good SEO strategies will not only increase your exposure, but also your profits.

Contact us today to see what a top NYC marketing company can do for your company’s SEO strategy.

Schedule a Demo Today

We can help you develop a strategy for boosting your search engine rankings and increasing your website potential with customer reviews. As a top NYC marketing firm we have the experience and expertise you need, just get in touch today by calling us at 212-686-0806.

What Keywords Are Best for a Local Business

keywordsMost small businesses have learned that there is a need to be present online even if you produce a product or service to a local market. You do not have to sell something online to be present there. In fact, it is vital that you are there. More than 80 percent of people who are looking to make a purchase or call for help will go online first as a way of finding available providers. If you are not there, they cannot call you. To attract those customers online, you need to use keywords. Keywords help to direct the search engines to find your page among the many millions of others. But not all keywords are the same.

Developing a Keyword Strategy

Let’s say that you need help right away for a backed up sink in your home. You go online and you type something into the search engine in the hopes of finding someone that is available right now. You may type in plumber or emergency plumber, for example. But, doing this brings up millions of pages and very few options near to you. That’s why you are more likely to use the term plumber along with a local destination. As you work to build your keyword strategy, then, you’ll want to focus on using destinations within your keywords.

These tips can help you to create more effective keyword use:

  • Use words that are associated with thkeywordse specific products or services you offer. Use a destination keyword with them. For example, emergency plumber in Austin provides very specific information.
  • Be sure to use geo keywords that relate not just to the city your business is in, but to the cities that you provide service to as well.
  • Never use keywords that just do not fit your business. Be accurate.

When you work with a marketing team to help you create a website, blog, and social media for your business, they will look at the geographical components that make up your service and they will help you to create keyword strategies that pull in this local audience. After all, you want people that are most likely to be your customers, like those located within your community, to respond to your ads and keywords online and call you.

With this type of specific marketing and keyword selection you reduce the competition and increase your customers’ ability to find you.

Schedule a Demo Today

We can help you develop a strategy for boosting your search engine rankings and increasing your website potential with customer reviews. As a top NYC marketing firm we have the experience and expertise you need, just get in touch today by calling us at 212-686-0806.

Basic Strategies And Effective Email Marketing General Info

4 Basic Strategies And Effective Email Marketing General Info

email marketingEmail marketing campaigns are a highly effective way to provide information directly to interested consumers. With the different options in maintaining separate lists and databases of customers based on any number of factors and criteria this is a rich source of repeat as well as new business.

We like to work closely with our clients, providing email marketing general info to help our clients understand our email marketing strategies and plans. With our years of experience as NYC marketing specialists, we can create a dynamic, informative, and recognizable email marketing campaign for your business.

With a well-designed and focused strategy your emails will be opened, and they won’t end up in spam folders or simply sent to the trash. Instead, your clients and customers will recognize your emails for the quality, content rich, high-value newsletters they are.

Customize for the Target Audience

email marketingThere a variety of ways to customize any email marketing campaign for your new and existing client base. By providing online surveys, having people sign up for specific newsletters or campaigns online, as well as tracking their purchases you can develop very complete individual profiles.

With our company handling the strategy for you, it is easy to develop different databases of customers, creating a slightly different newsletter based on any number of demographic issues. This could include geographic location, age, buying habits, interest and the list goes on and on.

Understand the Needs of Your Readers

Have you ever stopped to think why people want to read information in email marketing campaigns from your company? We have, and we know that when an email marketing program meets a need for the customer they keep reading, and they turn to your website to learn more.
Through advanced analytics, we can track how customers are accessing your website or social media from the email marketing, providing the data needed to continually increase the effectiveness of future programs.

Make Content Relevant

email marketingOne of the most important points of email marketing general info we stress to all our clients is the critical nature of relevant content. It is no longer effective to simply providing information and hard-sell messages, rather it is important to provide teasers in an email that link to your blog, articles, and social media feed where more information is available.

Tapping into Email Marketing General Info

email marketingWe also help you to focus on the structure of your email marketing campaign. This includes ensuring your branding information is consistent across your website, your social media platforms, as well as your email campaign.

Other considerations that tie into email marketing to keep in mind include the use of short blocks of texts, effective use of white space to create a visible and readable email, and the use of specific keywords and links to get your customers to the pages you need them to see.

Give us a call today and we can discuss your email marketing strategies and ideas for improvement. As the best marketing company in NYC we can help you to achieve the results you want, and it just starts with a simple call.

Schedule a Demo Today

We can help you develop a strategy for boosting your search engine rankings and increasing your website potential with customer reviews. As a top NYC marketing firm we have the experience and expertise you need, just get in touch today by calling us at 212-686-0806.

The Importance Of A Mobile Website

Why a Mobile Website?

mobile websiteRegardless of the type of products or services you offer, having a mobile friendly website is now a primary focus for any business. It is important not just for convenience for a few online shoppers, but because about 47% of all searches online are now completed from tablets or smartphones, and not from desktops.

By the end of 2015 it is anticipated by online marketing experts that well over 50% of all purchases made online will be completed through mobile devices.

When you don’t have a way to connect to this market, you are potentially losing out on up to 50% of potential new clients.

Here are some other interesting facts about the increasing use of mobile devices:

  • When comparing data usage across devices within the United States approximately 51% is mobile devices compared to about 42% from desktops.
  • There are approximately 4 billion mobile devices in use around the world, with 91% of adults having a cell phone according to Pew Research.
  • The United States has the third ranking for countries around the world for cell phones in use, exceeded only by China at number one and India at number two.
  • About 33% of all mobile device users start their search on a branded website and 26% start with a branded app. While search engines are still the top at 48%, this number is on the decline, especially in the category of beauty and apparel as well as finance.

What is Mobile Friendly?

Having a mobile friendly website doesn’t mean you have to have a different page or a different site. Instead, it relies on a program known as Responsive Web Design or RWD.

mobile websiteIn a nutshell, this allows the website developer to customize what any person will see when viewing your website from a particular type of device. Items on the website as well as the website pages will automatically resize, shift, scroll and display to optimize viewing on a smaller or larger screens.
For small screens, such as smartphones, the responsive web design program will convert navigation systems to enhance the user experience. Buttons or “click” icons will change to touch screen friendly options that can easily be controlled with swiping or scrolling.

These sites will automatically change the content as well to avoid crowding or cluttering of smaller screens on smartphones and tablets. The “extras” will not be visible on a mobile site, leaving more room for the information your customers need to learn about the products and services you offer.

With our extensive experience in designing mobile friendly websites we can get your website ready for online marketing on any device. To schedule an appointment with our team, give us a call at 212-686-0806 today.