The Importance Of Understanding SEO For Doctors

doctorAs a medical professional, the last thing that you need to worry about is how to get your clinic, practice, and office information out to the general public. However, more and more the importance of online marketing, and having your website show up in the top of the organic search engine rankings, is becoming a part of doing business.

This is where we can help. We understand SEO for doctors and healthcare providers, and how changing some of the terms and the structure of a website can make a very big difference in how easily your patients can locate your practice.

To understanding the importance of SEO for doctors, or any healthcare providers, let’s break it down into basics.

What is SEO for Doctors and Why Does it Matter?

SEO or Search Engine Optimization is not a new concept. It has, however, evolved over time from simply using a specific number of keywords in a percentage on a page to integrating top quality content, the use of specific tags and descriptions, and a range of other different factors.

doctorThese different factors include titles, links, what words are used in the links, and the reputation of the links selected for the website. Each search engine uses these factors in specific algorithms to search each website, and each page within a website, to develop a list of most relevant websites by search terms.

The higher your website ranks, the more likely it is to be seen by the people you want to learn about your medical practice. Each person clicking on your website from those search engine rankings helps to boost your ranking just a bit more, which is why traffic to your website through SEO for doctors is so critical.

Organic Search Engine Rankings and SEO

Whenever you search for something using a search engine, you enter what are known as search terms. Those terms are matched by search engines to specific words on specific pages on all websites across the internet.

Those webpages that are ranked highest, which is established through complicated algorithms that include keywords, unique content, page visits, and other factors, show up at the top of the list. This is known as the organic search engine results, and they are completely free and cannot be influenced by any paid advertising.

The Challenge

We take the challenge out of developing your website for optimal SEO for doctors and healthcare providers. We will carefully analyze the keywords your current patients and new patients are using to find services similar to yours. We will also review your website for links, connect to your social media platforms, and also integrate your other online marketing programs to support your SEO program.

With our experience in SEO for doctors, we know how to boost your visibility online using proven, credible, and completely ethical techniques. While SEO is not a quick fix, you will see your ranking in search engine results move up, and you will see an increase in traffic to your website.

We are here to talk to you about how we can help get you the online visibility you need in search engines. To get started with your new SEO for doctors contact us today for an appointment with the most experienced, professional and results-driven marketing company in NYC.

Hiring an SEO Company

SEO Company in NYC | Questions to Ask Before Hiring an SEO Company

what-is-nyc-seo-company-01You’re looking to take your business to the next level online. That may mean you’re thinking about working with an SEO company in NYC. That could be a great move for your business. An SEO company can offer your business unmatched benefits, if you choose the right one.

What is an SEO Company?

Before you can start working with an SEO company, you need to understand what they can do for you. SEO companies work to earn business higher search engine result rankings. So, with the right SEO strategy, your business’s website can be the first listing when someone types in a relevant search. Different companies provide different services and varying approaches. So, be sure to hear them out and do a little bit of your own research on what they have to offer.

Will SEO Help My Business?

best-nyc-seo-marketing-agency-consultant-business-growth-02A huge myth in the internet marketing world is that SEO is only applicable to big business. That is so false. Businesses of all sizes can benefits from implementing search engine optimization. The right SEO company for your business will be able to not only tell you how effective a pragmatic strategy can be, but can then show you how your campaigns are running as time goes on.

What are My Business’s Goals?

You need to be able to visualize your goals before going to meet with an SEO company. Are you looking to promote a specific product or service? Do you want more website traffic? Do you want to generate more leads? Having defined goals will allow for better communication. From the start, this’ll assist an SEO company in determining the best plan of action for your business’s unique needs.

Why Should I Choose an Agency?

best-value-seo-marketing-company-03Businesses can go about SEO in two ways. They could hire an in-house marketing team member, or they could choose to work with an agency. While an in-house member may sound convenient, that single pro doesn’t outweigh the benefits of working with an SEO company. An agency can provide you with a team of experts, as well as experience in an array of verticals. Plus, working with an agency oftentimes comes out to be cheaper than hiring a single person with limited resources.

Are You Looking to Work with an SEO Company in NYC?

Creating and executing a successful search engine optimization strategy starts with mapping out your goals. When you work with the best SEO company in NYC, we can guarantee that you’ll receive a customized strategy that will better your business. So, contact us today for a free SEO consultation.

 

 

 

 

Local SEO Company in NYC

Local SEO Company in NYC | How Your Domain Name Impacts SEO

marketing-consultant-new-york-nj-what-is-SEO-01How do you want your business to be remembered? Well, when it comes to building an online presence, your domain name is a key component. In fact, just those few, short words are extremely valuable to a local SEO company in NYC looking to get your business a better ranking. Keeping reading to learn more:

What is SEO?

SEO, or search engine optimization, is the process of creating content to search engine standards. Over time, a successful SEO strategy will earn your website a higher ranking in search engine results. SEO is detail-oriented, and can be impacted by all elements that go into establishing your online presence – including your website’s domain.

What is a Domain?

what-is-domain-name-digital-marketing-nyc-02A domain is the name a website goes by. It is used in the URL – or website address – and is what online users will type in to find your website. While it’s doesn’t have to be your business’s name exactly, do consider your domain your first name online.

How Does My Domain Affect My SEO?

Your domain name is one of the first pieces of information an online searcher will receive. And, it can have a lasting effect on your site’s SEO. So, here are a few things to consider before purchasing your domain:

Recognition

Your domain is your online identifier. So, you want a domain that’s easily recognizable for your business. Don’t make users guess what your website is. You want to make it relevant to your business and probably pretty similar to your company’s actual name. This’ll help bring in more traffic, which, in turn, will work to strengthen your site’s online authority.

Search-ability

You don’t necessarily want an obscure or long domain name. This is because you always need to have the search intent in mind. The simpler the name, the easier it is to type it in. This can help your website rank higher, as well as make people come back and become repeat customers.

Keywords

what-are-keywords-google-search-business-marketing-company-03If you can implement a keyword anywhere within reason, and it make sense, you might as well. So, if a keyword makes sense when going to buy a domain name, why not? It’s actually a pretty standard practice for businesses to include a their industry, product, or service in their domain to differentiate them. And, it does tend to work in helping them rank higher.

Is Your Business in Need of a Local SEO Company in NYC?

Rely on the experts when it comes to establishing your business’s online presence. If your business is need of a local SEO company in NYC, contact us today to schedule a free SEO consultation.

At Best Marketing NYC, we are unique among SEO companies. Instead of changing your URL or your website, we create a unique site that is identical to your existing website with our favorable URL that links with every click back to your site. Contact us today for a detailed explanation.

Local SEO for NYC businesses

Local SEO in NYC | Does My Business Need SEO?

do-i-need-local-seo-for-my-service-business-01So, you want your business to reach a wider audience. In today’s world, that means claiming your space online. But, how do you do that? You need local SEO in NYC. Understanding who your audience is and how they search are key to getting your website in front of new and potential customers. Keep reading to learn more:

What is SEO?

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SEO stands for Search Engine Optimization. Search Engine Optimization is the process of creating varying forms of content – your website, blogs, etc. – in a manner that pleases search engine crawlers. These online crawlers index your content and determine where it should rank in Search Engine Results Pages. So, with a customized SEO strategy, when a potential customer searches for a word or phrase relevant to your company, you will be the first listing they see.

Why Are Search Engine Rankings Important?

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Research shows that more 70% of search engine users will only click on the first three listings in a search result. Plus, most people don’t even bother looking past the first page. Search engine rankings are so important for businesses to generate leads.

If your business is at the top of search results, it establishes an immediate trust between you and the search engine user. Higher rankings legitimize your business and encourage viewers to click on your link rather than another. Ultimately, this means your business has a better chance at generating more leads and creating more conversions.

What are the Benefits of SEO?

As time goes on, you’ll begin to notice that the benefits of a great SEO strategy are truly endless. While it can take time to start ranking higher, your efforts can lead to:

  • Business credibility
  • Higher conversion rates
  • Increase in website traffic
  • Lower bounce rate
  • Better return-on-investment
  • More online authority

How Do Search Engines Determine Rankings?

how-is-seo-measured-by-google-best-marketing-nyc-04Search engine ranking is a lengthy process. And, it’s unique for each business. It starts with a website. You design and develop a user-friendly website. On this website, you have relevant and well-structured content that includes an array of keywords and phrases. This is called on-page SEO. Additionally, you have other online entities, including your social media. This is known as off-page SEO.

Search engines send out crawlers. These crawlers analyze and index each page on your website to see if how it meets the criteria established by the platform’s algorithm. Is the website’s map easy to follow? Is the content structured in a hierarchy? Are there relevant keywords? All of these elements and more determine how relevant your site is for a specific search. The more relevant, the more likely your site is to rank higher.

Is Your Business in Need of Local SEO in NYC?

The power of the internet lies in the success of your business’s internet marketing strategy.

If you’re in need of local SEO in NYC, do not hesitate contact us to schedule a free consultation and learn how our services can better your business. We guarantee our results or you don’t pay full price.

How to Build a Email List

email marketingYou are busy. You have only so much time in a given day to get everything done. How in the world do you have time to build an email list? It is quite commonly thought of as one of the most important tools of online marketing for businesses, but building an email list doesn’t seem to be an easy process. After all, what are you supposed to do to get people to sign up to interact with you again through email? The goal is to make the entire process automated so that you don’t have to do anything about it at all.

When to Get Emails from Customers

The biggest question most small businesses have is how can they attract people to an email marketing list. Here are some tips to help you to do that.

• Set up a program or software tool that allows you to capture the email address of customers as they buy from you or otherwise interact with you online. Again, you want this to be automated so that you don’t have to do so.

email marketing

 

• When a customer visits your website, prompt them to provide you with an email address to receive updates and discounts. You do not have to do anything more than place a link on your page for this, but you can also use pop ups to help you to get your customers’ attention.

email marketing• If and when a customer signs up on your site for anything or makes a purchase, ask permission to send them updated offers and special promotional emails. Doing this allows you to bring those people who have already purchased from you back to your website.

• Include the same type of emails and links to your email list on your social media accounts. Every now and then, ask your readers to sign up for the email list to get special information.

email marketing

• And, for your local customers, include links on your receipts or encourage customers to add their email address to your computer system.

You may be surprised by just how frequently customers are willing to provide you with this information. Though you do have to ask for permission to send an email to a customer, you can do this rather easily through an automated system. And, once you have those customers on that list, you can begin to bring them back to your website again.

Schedule a Demo Today

We can help you develop a strategy for boosting your search engine rankings and increasing your website potential with customer reviews. As a top NYC marketing firm we have the experience and expertise you need, just get in touch today by calling us at 212-686-0806.

Which Social Media Platform Should Your Small Business Use

Which Social Media Platform Should Your Small Business Use?

social mediaFor many small businesses, social media is a hot spot. Most companies recognize the importance and value of connecting with customers through social media websites, also called platforms. However, they often don’t recognize the importance of using more than one site. There’s no doubt that this process can take up a lot of your time. That is why you will likely benefit from working with a professional marketing company that can help you to create and manage your social media sites on an ongoing basis. How do you know which sites you should be on, though?

What Will Benefit Your Business?

It may seem like there are dozens of social media websites out there and new ones growing every day. Which ones should your company be a part of? Here is some help in that area.

 

social media

• Facebook is one of the largest and most important websites for all types of businesses. It is one of the most versatile platforms. Your business should be here in nearly every case.

 

 

social media Twitter is a secondary option. It is best for those who want to send out short messages and inks directly people back to websites or blogs. Keep in mind that Twitter’s audience is versatile with both professionals and consumers on it.

 

 

social media• LinkedIn is perhaps the most important option for B2B companies. If you need to network with other companies and professionals this is the place to be. This is also a great place for finding employees for your company.

 

 

social media• Instagram is an excellent option for companies that benefit from photos. It is a great place to showcase what you have to offer in photo formats.

 

 

social media• Pinterest is a great location for many businesses as well especially if you sell products that can help people to create things whether that is clothing, art supplies, or even home improvement products.

 

Do you need to be on every one of these social media websites? It is not necessary to do so. However, it is important to create a focused effort at building your following through social media in the platform that is best suited for your company. Doing this helps you to grow your brand’s awareness and gives you an inexpensive but highly effective way of marketing to large numbers of people. With the help of a marketing team, you can create social media ads that get attention.

Schedule a Demo Today

We can help you develop a strategy for boosting your search engine rankings and increasing your website potential with customer reviews. As a top NYC marketing firm we have the experience and expertise you need, just get in touch today by calling us at 212-686-0806.

How Can Small Businesses Encourage Online Reviews

How Can Small Businesses Encourage Online Reviews?

online reviewsAs a small business owner, you may recognize that the most powerful tool for marketing your business is word of mouth. That is, it is one person telling another person about your product or service. This type of advertising as long been one of the most important forms because it is the most likely to create a positive outcome. Yet, many times, small business owners, don’t translate that often thought of as off-line type of marketing online. That’s a mistake. In short, you need reviews from customers online to showcase your business and to encourage others to interact with you.

But, How Do You Get Them?

online reviewsOnline reviews are powerful and very important. You may seem them occur on your social media pages, on review websites, and on third party websites and blogs. When they are good things, you’ll really want to ramp up the number of them you have. But, how can you encourage people to leave reviews for you online? These tips can help you to do just that:

• Ask for them. The most important and most effective way to get reviews from your customers is to ask for them. You can do this when you provide the product or service, for example. Ask them to leave you a review on your website or blog, for example.

• Use email marketing to help you to get them. When you send your customer an email, perhaps as a result of a purchase, you can leave a link in it to leave a review for your business online. Make it easy with a one click format.

• Ask on your social media pages directly. If you’ve worked to build a presence online like this, you just need to ask for your customer’s to voice their opinions of what you have to offer. And, listen to the feedback you get. Good or bad, it can help you to make big decisions going forward.

online reviews

When it comes down to it, you need online reviews to help your business to stand out from all of the rest. They may not always be easy to get, though. When you work with a third party marketing team, there is the benefit of being able to attract more business, a bigger social presence, and better online reviews for your company. Good or bad, these help to get people talking about your company.

Schedule a Demo Today

We can help you develop a strategy for boosting your search engine rankings and increasing your website potential with customer reviews. As a top NYC marketing firm we have the experience and expertise you need, just get in touch today by calling us at 212-686-0806.

Have You Updated Your SEO Lately

Have You Updated Your SEO Lately? Why You Need To Do So

seo updateSearch engine optimization is one of the most important components to your company’s marketing campaign even if you do not think much about it from one day to the next. SEO, though, isn’t a one-time tool. It is something you need to go back to time and time again to update to keep fresh. When you do this, you ensure that your business can continue to reach new people, rank better in the search engines, and market in the best possible manner. When was the last time you updated your SEO methods? If it has not been recently, now may be the time to do so.

Why Does SEO Matter?

seo updateThere are various reasons to upgrade your search engine optimization. First, consider the fact that the internet is growing and changing every day. Your competition changes. Your customers and consumers change. And, your business changes. Every day, you have the ability to rank better or worse in the search engines as a direct response to this.

One of the reasons this happens is because the search engines themselves change the rules. Google, for example, is focused on ensuring that customers always have the very best information and the best possible results page to fit their needs. Quality matters. It updates the methods it uses to get the best sites possible on that page, therefore. You need to ensure your website always matches what search engines like this are after.

seo updateIn addition to this, updating SEO can allow you to retarget your customers in a more effective manner. When you are using the help of a third party marketing company, for example, you can learn which keywords and advertising methods – including SEO – are working for you. You can then alter what you are using to ensure you are getting the best return for your investment. The fact is, your needs and the outcome of your campaigns will change very often. If you leave your website as a static page without any changes, you are missing out on key opportunities.

As a business owner, you need to change your marketing methods including SEO on a regular basis to compete and to stay ahead. The right SEO is the right combination of keywords that work for you right now. With the help of a marketing team you can ensure that is always the case.

Schedule a Demo Today

We can help you develop a strategy for boosting your search engine rankings and increasing your website potential with customer reviews. As a top NYC marketing firm we have the experience and expertise you need, just get in touch today by calling us at 212-686-0806.

What Are the Benefits of Email Marketing

What Are the Benefits of Email Marketing?

email marketingEmail marketing is a form of interacting with customers through email. It is much like other types of online marketing in that your goal is to encourage people to interact with your company through less sales like techniques and with more of a focus on building a relationship with them. Yet, email marketing is highly competitive. How many emails do you get in your inbox on a daily basis and how many of them do you open and read? As a small business, it is important to utilize email marketing because it can be very impactful on your company, but you’ll want to work closely with a marketing company to ensure you get it right.

What Will Happen When You Apply Email Marketing to Your Business?

There are various benefits of email marketing campaigns. If they are done well, your business will get a variety of benefits including:

• You’ll get more customers to come back to your website to have a second look at what you have to offer. Here’s something that’s important. Most people need to visit the same site and look at the same product three, four or more times before buying. Email marketing helps ensure they get back.

 

email marketing • You’ll build brand awareness through email marketing. Remember, this is not just about selling or sending promotional materials. You’ll also send educational information and other resources to your email signups. That helps to build your brand and it builds a customer’s confidence in your company.

 

 

email marketing• You’ll see more sharing and interaction of your social media pages, blog posts, and your company yourself when you use email marketing. As customers get to know your brand and product through emails, they are more likely to tell their friends about you. This can help to increase your customer base and help to build your company well beyond the internet.

 

 

Email marketing does not have to be complex, but it should be something that your business uses. Without it, you’ll find your company struggling to keep in touch with customers that already know about the products and services you offer, including those who already have purchased from you. With email marketing, more people learn about your company, think about your company when they see your email, and interact with your business on a regular basis. You’ll want to do this to build up your business especially with so much competition today in most industries.

Schedule a Demo Today

We can help you develop a strategy for boosting your search engine rankings and increasing your website potential with customer reviews. As a top NYC marketing firm we have the experience and expertise you need, just get in touch today by calling us at 212-686-0806.

PPC Ads: How They Can Help a New Company Gain Traction

If you are searching for ways to gain traction as a business and grow your brand at a faster rate, then paid advertising might be something that you want to consider. While paying for advertising space isn’t usually something that many new business owners are happy to sign up for due to the cost, Pay-Per-Click (PPC) advertising provides a cheaper yet very effective alternative option. Here, we explore how PPC ads can help your company to gain traction and expand.

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They’re Predictable:ppc

One of the best reasons to choose PPC ads over other types of online marketing is that they are often more predictable, allowing you to make better decisions regarding where you are investing your money. When compared to other popular marketing strategies such as SEO or content marketing, there is much less variance with PPC advertising, since your visitors will be directly tied to how much you spend. In turn, there’s less financial risk involved, making it easier for your business to budget.

Fast Results:

Businesses that implement an expert PPC marketing campaign can often expect faster results than those who use other types of marketing. In general, it takes even the best of marketers a few months at the least to gain traction using inbound marketing methods – with PPC ads, you can drive more traffic to your website within a matter of hours with the right keywords and target audience.

More Time:

pay per clickToday, many common methods of online marketing are very time consuming. Take, for example, content marketing – to run a successful content marketing campaign, you’d need to first produce high quality content before publishing it. There’s also the issue of gaining exposure, so additional time needs to be taken to build up your online audience and ensure that your content is published on reputable sites. On the other hand, running a PPC campaign doesn’t take much time. Once you’re finished with the initial setup concerning keyword research and calls to action, you can have a profitable campaign running successfully, giving you more time to focus on the other areas of your business.

 

Several Options:

When it comes to putting together a PPC campaign, businesses have several options to choose from. These include Google AdWords, which is one of the most popular, since you can get traffic in almost every niche and target keywords with high commercial intent. However, don’t overlook the other networks available, such as Bing, Facebook Ads, and Adroll.

Schedule a Demo Today

Would you like to learn more about how your business can thrive with PPC ads? Get in touch with our NYC marketing company today!

We can help you develop a strategy for boosting your search engine rankings and increasing your website potential with customer reviews. As a top NYC marketing firm we have the experience and expertise you need, just get in touch today by calling us at 212-686-0806.