What Keywords Are Best for a Local Business

keywordsMost small businesses have learned that there is a need to be present online even if you produce a product or service to a local market. You do not have to sell something online to be present there. In fact, it is vital that you are there. More than 80 percent of people who are looking to make a purchase or call for help will go online first as a way of finding available providers. If you are not there, they cannot call you. To attract those customers online, you need to use keywords. Keywords help to direct the search engines to find your page among the many millions of others. But not all keywords are the same.

Developing a Keyword Strategy

Let’s say that you need help right away for a backed up sink in your home. You go online and you type something into the search engine in the hopes of finding someone that is available right now. You may type in plumber or emergency plumber, for example. But, doing this brings up millions of pages and very few options near to you. That’s why you are more likely to use the term plumber along with a local destination. As you work to build your keyword strategy, then, you’ll want to focus on using destinations within your keywords.

These tips can help you to create more effective keyword use:

  • Use words that are associated with thkeywordse specific products or services you offer. Use a destination keyword with them. For example, emergency plumber in Austin provides very specific information.
  • Be sure to use geo keywords that relate not just to the city your business is in, but to the cities that you provide service to as well.
  • Never use keywords that just do not fit your business. Be accurate.

When you work with a marketing team to help you create a website, blog, and social media for your business, they will look at the geographical components that make up your service and they will help you to create keyword strategies that pull in this local audience. After all, you want people that are most likely to be your customers, like those located within your community, to respond to your ads and keywords online and call you. With this type of specific marketing and keyword selection you reduce the competition and increase your customers’ ability to find you.

Basic Strategies And Effective Email Marketing General Info

4 Basic Strategies And Effective Email Marketing General Info

email marketingEmail marketing campaigns are a highly effective way to provide information directly to interested consumers. With the different options in maintaining separate lists and databases of customers based on any number of factors and criteria this is a rich source of repeat as well as new business.

We like to work closely with our clients, providing email marketing general info to help our clients understand our email marketing strategies and plans. With our years of experience as NYC marketing specialists, we can create a dynamic, informative, and recognizable email marketing campaign for your business.

With a well-designed and focused strategy your emails will be opened, and they won’t end up in spam folders or simply sent to the trash. Instead, your clients and customers will recognize your emails for the quality, content rich, high-value newsletters they are.

Customize for the Target Audience

There a variety of ways to customize any email marketing campaign for your new and existing client base. By providing online surveys, having people sign up for specific newsletters or campaigns online, as well as tracking their purchases you can develop very complete individual profiles.

With our company handling the strategy for you, it is easy to develop different databases of customers, creating a slightly different newsletter based on any number of demographic issues. This could include geographic location, age, buying habits, interest and the list goes on and on.

Understand the Needs of Your Readers

Have you ever stopped to think why people want to read information in email marketing campaigns from your company? We have, and we know that when an email marketing program meets a need for the customer they keep reading, and they turn to your website to learn more.
Through advanced analytics, we can track how customers are accessing your website or social media from the email marketing, providing the data needed to continually increase the effectiveness of future programs.

Make Content Relevant

One of the most important points of email marketing general info we stress to all our clients is the critical nature of relevant content. It is no longer effective to simply providing information and hard-sell messages, rather it is important to provide teasers in an email that link to your blog, articles, and social media feed where more information is available.

Tapping into Email Marketing General Info

email marketingWe also help you to focus on the structure of your email marketing campaign. This includes ensuring your branding information is consistent across your website, your social media platforms, as well as your email campaign.

Other considerations that tie into email marketing to keep in mind include the use of short blocks of texts, effective use of white space to create a visible and readable email, and the use of specific keywords and links to get your customers to the pages you need them to see.

Give us a call today and we can discuss your email marketing strategies and ideas for improvement. As the best marketing company in NYC we can help you to achieve the results you want, and it just starts with a simple call.

The Importance Of A Mobile Website

Why a Mobile Website?

mobile websiteRegardless of the type of products or services you offer, having a mobile friendly website is now a primary focus for any business. It is important not just for convenience for a few online shoppers, but because about 47% of all searches online are now completed from tablets or smartphones, and not from desktops.

By the end of 2015 it is anticipated by online marketing experts that well over 50% of all purchases made online will be completed through mobile devices.

When you don’t have a way to connect to this market, you are potentially losing out on up to 50% of potential new clients.

Here are some other interesting facts about the increasing use of mobile devices:

  • When comparing data usage across devices within the United States approximately 51% is mobile devices compared to about 42% from desktops.
  • There are approximately 4 billion mobile devices in use around the world, with 91% of adults having a cell phone according to Pew Research.
  • The United States has the third ranking for countries around the world for cell phones in use, exceeded only by China at number one and India at number two.
  • About 33% of all mobile device users start their search on a branded website and 26% start with a branded app. While search engines are still the top at 48%, this number is on the decline, especially in the category of beauty and apparel as well as finance.

What is Mobile Friendly?

Having a mobile friendly website doesn’t mean you have to have a different page or a different site. Instead, it relies on a program known as Responsive Web Design or RWD.

mobile websiteIn a nutshell, this allows the website developer to customize what any person will see when viewing your website from a particular type of device. Items on the website as well as the website pages will automatically resize, shift, scroll and display to optimize viewing on a smaller or larger screens.
For small screens, such as smartphones, the responsive web design program will convert navigation systems to enhance the user experience. Buttons or “click” icons will change to touch screen friendly options that can easily be controlled with swiping or scrolling.

These sites will automatically change the content as well to avoid crowding or cluttering of smaller screens on smartphones and tablets. The “extras” will not be visible on a mobile site, leaving more room for the information your customers need to learn about the products and services you offer.

With our extensive experience in designing mobile friendly websites we can get your website ready for online marketing on any device. To schedule an appointment with our team, give us a call at 212-686-0806 today.

How Does Email Marketing Work for Small Businesses?

email marketingYou have customers that visit your business on a regular basis. Each time they come in, you interact with them and create an impression. But, what do you do when they leave to get them to come back? Often times, small businesses rely on that good first experience to keep people coming in the door. Yet, when your business begins to build an online presence, things change. Not only do you gain better access to a new and larger customer base, but also more tools to bring them back. Email marketing can be a key component of that.

What Is Email Marketing?

Email marketing is the process of connecting with customers or would-be customers through an email message. It is the process of sending an email to your customers in an effort to get those customers to come back to your website or to come into your business’s physical location. For small businesses, this is a critical step in marketing your business because today’s consumer is very much digitally connected. There’s good news, though. Email marketing can be very effective.

When done well, email marketing can do a great deal of things for a small business owner. This may include:

  • It allows you to thank your customers for their purchase and welcomes them back to you. Over a period of time, it reminds customers who you are and what you offer.
  • It allows you to target customers with special offers you think they may be interested in because of previous sales or interest.
  • It aids in building a brand. Your small business can provide educational information as well as provide significant steps for users to take to achieve key goals. This helps you to build your brand and build your ability to meet the needs of your customer base. You become the pro in their eyes.

email marketingEmail marketing has to be done properly to be effective. And, with today’s tools available, it may be easier to do this than you think. Take the time to consider how you are getting people to interact with your company. Are you connecting online? If not, you could be missing out on key opportunities to build sales and your customer base. With the help of the best small business marketing company, you can create the results you want and need for your small company even on a limited budget.

Here at Best Marketing NYC we use email marketing effectively to help you reach your customers, and earn reviews online. To schedule a demonstration of this give us a call at 212-686-0806.

What Does SEO Do for Small Businesses?

seoA small business that does not employ search engine optimization, or SEO, is likely losing opportunities with customers. Even if your business does not operate on the web, but has customers that come into their location, will find that having a presence online is essential. In short, SEO is the process used to help your website to rank well in the search engines. It is the foundation of all of the marketing you will do online. When your SEO is in order, your website ranks well in the search engines, which means people can find you.

How Does SEO Impact a Business?

Let’s say you are a local hardware store. You may be another type of retailer, a service provider, a church, or any other type of organization. You’ve developed a website. Now, SEO goes to work to help you. It does so by allowing those who are interested in your business to find you.

With the right keywords placed on your website in the right ways, a customer looking for the services you offer can locate you through a simple search engine search. They head online and type in words such as “hardware store” your business can show up.

With SEO in place, you can generate business from ads placed on social media tools. Again, people looking for or talking about the services you offer can find you.

If a customer who has already visited your business wants your services, they can find them easily by typing your company’s name into the search engines. Because you rank well in the search engines because of SEO, your information shows up.

seoSEO is an important part of marketing online. It is a process of giving clues to the search engines about your business and the services that you offer. This way, the search engines can pair up the people looking for the product or service with the people who offer it. It is one of the very best ways to get more customers to your business and to drive sales consistently.

 

If you have yet to put in place a marketing program, now is the time to do so. The Internet is much different than marketing offline, though. That is why you need the best provider in the area to meet your specific needs. You can grow your business effectively with SEO. Call us at 212-686-0806 to schedule a demonstration.

Importance Of Social Media Marketing For Local Business

social mediaAs a local business of any size, getting your name out there is always a priority in continuing to grow your market share. Unfortunately, many small businesses, start-ups, and entrepreneurs fail to tap into the power of social media marketing for their local business. It isn’t hard to understand why this can happen. One of the biggest issues is the uncertainty of online social media campaigns, and how you can target a local audience and group of potential new customers.

The good news for a smaller or larger local business not yet dipping their toes into the social media pool is that it is always a good time to get started. There is no one best time to launch a campaign, but there are some best practices to use once you make the decision to go forward.

Immediate Information about Your Local Business

If you want to generate interest about your local business on social media platforms, particularly Facebook, Twitter, Instagram, and Pinterest, you have to have something interesting and engaging to get people to take notice.
This can be highlighting a unique project, getting involved in a community charity or event, or focusing in on a sale or promotion. The information is immediately available, allowing customers to visit your business, go to your website, or give you a call to find out more.

Making Meaningful Connections

There is a significant grassroots movement with consumers, particularly the Millenials, to buy from local businesses and businesses that have their same philosophy and interests.
Through social media, you can share your policies on going “green”, revitalizing the city center, supporting a charity or being involved in the community in a special event or an ongoing project. When potential new customers see this human side of the business, connections are made that create customers.

This also means relying to comments and generating posts on your social media sites on a regular basis. You don’t have to post every day, but you do need to provide quality comments and information that is relevant to your followers and those they will forward it to.

Integrate with Websites and Marketing Campaigns

social mediaFor a local business, using social media platforms as a way to coordinate your other marketing programs such as radio, newspaper, direct mail and other promotions with your website and your retail venue is a big bonus.
This allows you to highlight just what you want to your customers and then have them turn to website or come to you for more information. It isn’t about hard sell marketing, and that approach can actually hurt all your marketing campaigns.

Rather, building your social media presence as a resource, at trusted authority, a community-minded business, and as a part of the town, city or neighborhood is really the critical aspect. Social media allows you to share this, plus brand across all marketing campaigns to increase brand recognition.
It isn’t always easy to know how to use social media effectively a local business. In New York City, our expert marketing team is here to help you to get started and to develop a strategy to increase your local profile. Just give us a call at 212-686-0806 and we can start working on your improved social media presence today.

Do Reviews Online Boost Website Sales?

What do customer reviews, either on your own website or posted on an online review site, actually do for your online business reputation?

Most business owners tend to see them as a nice extra bonus to help sway an already interested buyer, but this is really just be the tip of the iceberg with regards to their impact.

Today, more and more online shoppers report that they read between one and nine reviews when considering a purchase, and that number tends to be higher with the price of the item or service. And, to add to that information, 90% of those shopping online indicated that the customer reviews had an influence on choosing to buy, or not to buy, a particular product or to do business with a particular company.

The Importance

website salesThere used to be a saying that only dissatisfied customers talk about their experiences, but if you read any online review site, you will find this simply isn’t the case. When customers have a positive experience, even if they had a problem that was resolved, they are still likely to provide good feedback and ratings. This shows future customers that you are a company or business that puts customers first.

Online reviews on your website, or on other websites, also provide assistance for your website movement up the search engine rankings for organic results (those results not from paid advertisements). This is because when customers use a description of the item they bought, or perhaps use an alternate term, this won’t count against your website with Google with regards to keyword density.

Those secondary or less common keywords that customer’s use in their writing is also seen by the search engines, adding to the search terms that will bring up your site.

Trust and Confidence

Word of mouth is still the best source of referrals and is ranked as the most trustworthy. While online reviews aren’t necessarily by someone known personally, if they are from a verified customer from your local area they are seen as trustworthy by other online buyers.
Facebook is a great source of positive reviews that are coming from local people. When your friend, or a friend of a friend, posts a positive review is has more weight than just a ranking with stars or happy faces completed by a stranger.

Getting Online Reviews

website salesEncouraging customers to post online reviews is always a bit of a challenge.This can be done at the time of the purchase, and then a follow-up email with links to leave feedback is also a good option.

Make sure your website also links to all the external sites where you want customers to post reviews. It is also helpful to have information on how to post reviews printed as part of a sales receipt or invoice, and then follow up with clients with a thank you email when reviews are posted online.

We can help you develop a strategy for boosting your search engine rankings and increasing your website potential with customer reviews. As a top NYC marketing firm we have the experience and expertise you need, just get in touch today by calling us at 212-686-0806.

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