Most small businesses have learned that there is a need to be present online even if you produce a product or service to a local market. You do not have to sell something online to be present there. In fact, it is vital that you are there. More than 80 percent of people who are looking to make a purchase or call for help will go online first as a way of finding available providers. If you are not there, they cannot call you. To attract those customers online, you need to use keywords. Keywords help to direct the search engines to find your page among the many millions of others. But not all keywords are the same.
Developing a Keyword Strategy
Let’s say that you need help right away for a backed up sink in your home. You go online and you type something into the search engine in the hopes of finding someone that is available right now. You may type in plumber or emergency plumber, for example. But, doing this brings up millions of pages and very few options near to you. That’s why you are more likely to use the term plumber along with a local destination. As you work to build your keyword strategy, then, you’ll want to focus on using destinations within your keywords.
These tips can help you to create more effective keyword use:
- Use words that are associated with the specific products or services you offer. Use a destination keyword with them. For example, emergency plumber in Austin provides very specific information.
- Be sure to use geo keywords that relate not just to the city your business is in, but to the cities that you provide service to as well.
- Never use keywords that just do not fit your business. Be accurate.
When you work with a marketing team to help you create a website, blog, and social media for your business, they will look at the geographical components that make up your service and they will help you to create keyword strategies that pull in this local audience. After all, you want people that are most likely to be your customers, like those located within your community, to respond to your ads and keywords online and call you. With this type of specific marketing and keyword selection you reduce the competition and increase your customers’ ability to find you.