As a medical professional, the last thing that you need to worry about is how to get your clinic, practice, and office information out to the general public. However, more and more the importance of online marketing, and having your website show up in the top of the organic search engine rankings, is becoming a part of doing business.
This is where we can help. We understand SEO for doctors and healthcare providers, and how changing some of the terms and the structure of a website can make a very big difference in how easily your patients can locate your practice.
To understanding the importance of SEO for doctors, or any healthcare providers, let’s break it down into basics.
What is SEO for Doctors and Why Does it Matter?
SEO or Search Engine Optimization is not a new concept. It has, however, evolved over time from simply using a specific number of keywords in a percentage on a page to integrating top quality content, the use of specific tags and descriptions, and a range of other different factors.
These different factors include titles, links, what words are used in the links, and the reputation of the links selected for the website. Each search engine uses these factors in specific algorithms to search each website, and each page within a website, to develop a list of most relevant websites by search terms.
The higher your website ranks, the more likely it is to be seen by the people you want to learn about your medical practice. Each person clicking on your website from those search engine rankings helps to boost your ranking just a bit more, which is why traffic to your website through SEO for doctors is so critical.
Organic Search Engine Rankings and SEO
Whenever you search for something using a search engine, you enter what are known as search terms. Those terms are matched by search engines to specific words on specific pages on all websites across the internet.
Those webpages that are ranked highest, which is established through complicated algorithms that include keywords, unique content, page visits, and other factors, show up at the top of the list. This is known as the organic search engine results, and they are completely free and cannot be influenced by any paid advertising.
The Challenge
We take the challenge out of developing your website for optimal SEO for doctors and healthcare providers. We will carefully analyze the keywords your current patients and new patients are using to find services similar to yours. We will also review your website for links, connect to your social media platforms, and also integrate your other online marketing programs to support your SEO program.
With our experience in SEO for doctors, we know how to boost your visibility online using proven, credible, and completely ethical techniques. While SEO is not a quick fix, you will see your ranking in search engine results move up, and you will see an increase in traffic to your website.
We are here to talk to you about how we can help get you the online visibility you need in search engines. To get started with your new SEO for doctors contact us today for an appointment with the most experienced, professional and results-driven marketing company in NYC.
What is the Bounce Rate I see in my website analytics? We live in a world of instant gratification. People know what they want, and they want it now. So, when you’re creating a website, you need to take that into consideration. If your site doesn’t offer a reader the value they’re looking for, what do you expect? For them to click away. Over time, this will affect how your website shows up in internet searches in New York City.
Online authority is a big deal with it comes to search engine optimization. You want people to find your site, click on it, and stay on it. You want them to browse and consume the information you have to offer.
In order to improve your site’s bounce rate, you need to offers your visitors something more. Make sure that your site is designed nicely and functions properly. That’ll help the user-experience exponentially. Plus, you can’t just throw any sort of content on your site. Make sure you’re providing readers with value and entertainment to keep them around longer.
Google’s Biggest Algorithm Changes up to 2016. The Google algorithm – it’s a mysterious thing that your business’s internet marketing revolves around nearly completely. And, while there’s a good hold on what makes the algorithm happy (this allows you to get a better ranking for your chosen keywords), we see a new Google update increasingly often. Here are some of the most historic Google algorithm changes:
2007: Universal Search
2013: Hummingbird
Modern businesses looking to grow need to have a solid online presence. And, at the center of that is SEO in NYC. It’s three simple words that can have a lasting impact. So, keep reading to learn more:
SEO can really pay off for your business. With higher rankings comes an array of benefits. You can earn more trust by establishing a better ranking. You’ll also increase your website traffic because 70% of online users are more likely to click the first three listing and not even go past the first 10. Ultimately, this’ll mean more business for your company. A great online ranking shows that your business is legitimate. And, it really speaks volumes to potential customers nowadays.
Online advertising is the bread and butter of marketing right now. But, Google Ads isn’t always so easy to navigate. That’s why it’s so great to work with a reputable NYC local SEO company. Here are the basics of keyword bidding with Google Ads to help you better understand the mechanics:
Formerly known as Google AdWords, Google Ads is an online advertising system created by Google. Businesses and people are able to pay to get their ads displayed throughout Google’s ad network, including within search results.
Start by downloading a week’s report for data.
On the World Wide Web live a lot of myths. An internet marketing tall tale is that search engine optimization doesn’t work for small businesses. But, in all honesty, search engine optimization can do wonders for your local, mom and pop shops that are looking to make it big! So, if you’re concerned about your future with NYC internet marketing, here are some proven claims that SEO works for small business:
You may think that you have to spend in order to earn. But, with a cost-effective SEO strategy, you can have an amazing return-on-investment. First of all, great SEO impacts so many aspects of your business, including reputation and credibility. Those two alone can earn the trust of new customers and bring back repeat customers. So, consider how much a lead is worth to you, do the math from there, and make sure that your SEO strategy makes sense for your business.
We’re only in the very early stages of SEO. So, as the internet continues to evolve, you’ll continue to reap the benefits and see long-term results. Just think, as you read this, millions of people are using their phones to search. This is a trend that search engines and marketers are picking up on in real time. After your SEO strategy is up and running, so begins the organic cycle of user interaction and the strengthening of your online presence.
They say content is king for good reason. If your business has yet to try it’s hand at content marketing in Manhattan, it’s never too late to start! Here’s why every business needs engaging content:
The more content you put out, the more people you are more likely to reach. And, when that content is engaging, the more relevant it becomes. So begins a wonderful cycle of successful content. Quality content ranks higher, attracting more website visitors. Those visitors also share your content, and even more visitors come to read!
The type of content you post should be relative to your business’s goals. Blogging is a great way to add put out search engine optimized content that offers a ton of value. You can also use blogs as social media posts! Visual content, like photos can attract new traffic without even saying a word. And, video content is a whole new beast that allows you to share vast amounts of information in little to no time.
Mobile is the name of the game anymore. Simply having a desktop version of your website isn’t going to cut it. So, when you think of New York City SEO, look past the computer in front of you and think of your audience. Here are four mobile strategies that may lead to more business for you:
Today, having a mobile-friendly website is a huge factor for online ranking. In fact, Google shows preference to websites that have a fast, responsive website. So, you shouldn’t even consider not having responsive website. This means that your site is able to adjust to any screen size on any device. It is typically a simplified version of your desktop layout. But, at the same time, it will still look great and function properly.
If you have yet to get your business online, it’s time to get out of the Stone Age! Print media, commercials, and radio spots are no longer the way to generate new business. You need to be online. And, with SEO in New York City, you can get your business noticed in little to no time.
PPC stands for pay-per-click. This is a form of online advertising. Rather than using SEO to help your business rank organically, you can place an ad. You bid for the placement you want (typically above organic listings) and you then pay the ad distributor any time someone clicks on your ad.
Content marketing can play a huge role in your business’s digital marketing strategy. You create valuable, information, easy-to-read content with SEO in mind and cross-promote it across all of your social media pages. In turn, this high-quality content draws new, potential customers onto your website.
You’re looking to take your business to the next level online. That may mean you’re thinking about working with an SEO company in NYC. That could be a great move for your business. An SEO company can offer your business unmatched benefits, if you choose the right one.
A huge myth in the internet marketing world is that SEO is only applicable to big business. That is so false. Businesses of all sizes can benefits from implementing search engine optimization. The right SEO company for your business will be able to not only tell you how effective a pragmatic strategy can be, but can then show you how your campaigns are running as time goes on.
Businesses can go about SEO in two ways. They could hire an in-house marketing team member, or they could choose to work with an agency. While an in-house member may sound convenient, that single pro doesn’t outweigh the benefits of working with an SEO company. An agency can provide you with a team of experts, as well as experience in an array of verticals. Plus, working with an agency oftentimes comes out to be cheaper than hiring a single person with limited resources.
How do you want your business to be remembered? Well, when it comes to building an online presence, your domain name is a key component. In fact, just those few, short words are extremely valuable to a local SEO company in NYC looking to get your business a better ranking. Keeping reading to learn more:
A domain is the name a website goes by. It is used in the URL – or website address – and is what online users will type in to find your website. While it’s doesn’t have to be your business’s name exactly, do consider your domain your first name online.
If you can implement a keyword anywhere within reason, and it make sense, you might as well. So, if a keyword makes sense when going to buy a domain name, why not? It’s actually a pretty standard practice for businesses to include a their industry, product, or service in their domain to differentiate them. And, it does tend to work in helping them rank higher.
